The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Real estate marketing to the Mellennial’s

As a marketing representative for a large title company, I help Realtors and Lenders save time and money while increasing their business. One of the ways I have chosen to do this is by helping them with their social media efforts-Facebook, Twitter, Blog etc.

When I discuss social media with my clients I try to get them to understand that typical marketing: print, phone, trade shows etc.. (outbound marketing techniques) are becoming less effective. They are becoming less effective for many reasons, one of them being social media.  When I need a product or service I go to Google or my network, I don’t necessarily need someone I don’t already know coming to me.  I would imagine I am not unlike anyone else, so by definition, traditional marketing would most likely not work very well on me. If traditional marketing would be less effective on me, I would imagine it would be even less effective on the younger generation. I was reminded of a 2008 60 Minutes segment I saw about the Mellennials. Below.

Watch CBS News Videos Online

The Mellennials are defined as Generation Y or “Generation Next“. There were approximately 80 Million of them born between 1980 and 1995 and are beginning to enter the workforce in huge numbers.

The Millennial Generation, like other generations has been shaped by the events, and trends of its time. The rise of instant communication technologies made possible through use of the Internet, such as email, texting, and IM and new media used through websites like YouTube and social networking sites like Facebook, Myspace, and Twitter, may explain the Millennials’ reputation for being somewhat peer-oriented due to easier facilitation of communication through technology…….To better understand this mindset, many large firms are currently studying this conflict and are trying to devise new programs to help older employees understand Millennials, while at the same time making Millennials more comfortable. For example, Goldman Sachs conducts training programs that use actors to portray Millennials who assertively seek more feedback, responsibility, and involvement in decision making.” Wikipedia

What do you think , will typical-traditional marketing work to attract someone that is buried in a laptop, ipod, FB, Twitter etc..and values friendship more than work?



Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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