Change. It happens. If there is one thing I know for sure it's this: change is inevitable. Some people are scared of change. I love it. I love change in part because of what it creates. Change creates opportunity. Some people would have you believe change occurs over night. These are probably the ones that came up on the short side of change. They just didn't see it coming. In actuality, change is always happening. When it comes to change, there are those that spot … [Read more...]
I got a call the other day from a real estate agent in Florida. His question: should I bother making real estate videos for my lower end listings? I used to get questions from real estate agents like "should I use video?", I don't get those so much anymore which tells me the real estate community is FINALLY catching on regarding video and how important it is for any business but especially real estate. What I told him and what I will tell you is YES! You should make a … [Read more...]
It seems everywhere you look you will find real estate video. On your mobile phone, iPad, Kindle and of course your computer. Real estate video is everywhere. And it should be Video Changed My Business I've been using video in my real estate business since 2008. To say it has changed my title business would be an understatement. I went from no distinguishable difference between me and the other 600+ title reps in the valley, to a clear value proposition - real estate … [Read more...]
I know the title of this post seems weird right? I mean, how can you sell yourself without selling yourself? Even further - as a real estate professional, aren't you SUPPOSED to SELL yourself? Like an elevator speech of some kind? You may be thinking "What are you talking about Stephen, have you lost it - Idiot?!" Nope. Let me explain. In my experience, everyone has or has had a friend that thinks they are "it". You know the type - "Oh My Gawd, everyone LOVES me" and "I … [Read more...]
Ok, OK, OK, I am not here to beat you up again. I know - you will use video in your real estate marketing when you are good and ready. OK. So. . .how are you? And the kids? How bout that NY Giants game the other day... did you see when. . . . COME ON! Why aren't you using video in real estate yet? Look, I get it. It's intimidating, and hard and confusing and expensive and not fun and on and on and on. Well. . .I am here to tell you that using video in real estate doesn't … [Read more...]
Are you using video in your real estate marketing yet? I believe you will be. Not because it's cool or sexy [it is by the way] but because your ideal clients - home buyers and sellers - are demanding it. Given the choice, which would you prefer, 35 pictures of a home you are considering buying or a 2-3 minute video? See what I mean. If a picture can say 1000 words, a video can say a million. This can be good and bad. There is a right way and a wrong way to use video for … [Read more...]
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