The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Using Video In Real Estate? Tell The Story

video for real estate

Remember when you were a little kid? Remember when your mom or dad would tuck you in "snug as a bug in a rug"? I do. What happened next? A bedtime story. I loved bedtime stories. Whether it was my mom reading or my dad - I didn't care. The story is what I loved. Closing my eyes and imagining what it would be like to be that superhero, bear, little boy - whatever! Stories are awesome. We identify with stories. You know what else stories are great for? Marketing. Specifically … [Read more...]

Real Estate Photography. Real Estate Videography

Video thumbnail for youtube video Real Estate Photography. Real Estate Videography - My Title Guy

The other day I was cruising the internet {big shock right} looking for the culprit. Normally I would have to look high and low to find the guilty party, at least I would in any other industry - but in the real estate industry I can easily find them. The culprit is horrible real estate photos or real estate videos and folks - they are EVERYWHERE. It amazes me how bad some of the real estate photos and videos really are. Not because they were taken at the wrong exposure … [Read more...]

Adapt Or DIE. Lessons For Real Estate Agents

Adapt Or Die

Adapt or DIE. If you have taken high school science you have heard this famous quote referring to Charles Darwin's Theory Of Evolution. Charles Darwin of course was a scientist who argued for the theory of evolution through natural selection. To make a long story, short, Darwin believed it was through natural selection that when members of a population die off, they are replaced by parents that were better adapted to survive and reproduce in the environment in which … [Read more...]

Real Estate Video Production: How To Use Video In Real Estate Series

Video thumbnail for youtube video Real Estate Video Production: How To Use Video In Real Estate Series - My Title Guy

Close your eyes. Imagine for a moment you are in the market to buy a home in Chandler, Arizona. You have done some research, you know that areas you would like to live in. First choice of course are those homes under $350,000 within 5 miles of the kids school or your job. Like 94% of consumers looking for a home you go to the Internet FIRST. You do a search Google returns 1 of 500,000 results for your search term. As you are about to click "back" on your browser and … [Read more...]

Website Introduction Video: 5 Tips To Create A ROCKSTAR Website Intro


Right now there is a couple. They are in New York, Boston, Washington DC, Iowa, maybe even here in Phoenix, Arizona. They are considering moving. They are looking for information about buying or selling a home, short sale vs foreclosure, foreclosure avoidance programs etc. Before they call anyone, before they ask a friend before they DO anything they, like 94% of consumers will go to the Internet. This scenario plays itself out thousands and thousands of times every single … [Read more...]

Using Time Lapse Video In Real Estate

Video thumbnail for youtube video Using Time Lapse Video In Real Estate - My Title Guy

For the last 2 years I have been on a video high. Yeah, I guess you can call it that, not that I am high on video necessarily, but high on leads. This website, gets more leads than I can honestly handle. Leads from my ideal client, when I say ideal client I mean I have specifically created content I thought they would look for when they have a need - this is the new paradigm in real estate marketing. My ideal client? REALTORS. Title reps across the country … [Read more...]

Conveying Value In Real Estate Marketing With Video

Video thumbnail for youtube video Conveying Value In Real Estate Marketing With Video - My Title Guy

You have seen it before, a postcard, flyer, print real estate magazine, grocery cart, bus stop, billboard ad or newsletter from a real estate agent that SAYS they are all about the consumer when it is OBVIOUSLY all about them. You know, the photo shopped picture of the agent, from 5 years ago, OR MORE, in front of a multi million dollar home or leaning on a luxury car or SOLD sign, arms folded, teeth - white with some cheesy caption like "RESULTS FOR YOU". Sound … [Read more...]

Real Estate Video Marketing: Creating Videos Of Value

Video thumbnail for youtube video Real Estate Video Marketing: Creating Videos Of Value - My Title Guy

I have been saying this for some time, If you are a regular visitor to, you have heard me say this before: "Real Estate Video Marketing Is The Future Of Real Estate Marketing". I have been using real estate video in my title business for over 2 years, I have seen amazing results from using real estate video marketing. As I have told you before, almost 50% of my leads come from my videos. As the Director Of Sales Technology for Lawyers Title, I have been on a … [Read more...]

Video In Real Estate Marketing: How To Beat Third Party Aggregators

Distribution Of Clicks Google Search Results

Go and do it. Search the Internet like a consumer. Take your REALTOR® hat OFF and put your consumer hat ON. Head over to Google. Search. Search for homes for sale in your city. Search for REALTOR® in your city. Search for anything revolving around broad real estate terms in your city. Mixed in the search results [likely #1,#2, and #3] you will find Third Party Aggregators like REALTOR dot com, Trulia and Zillow. Third Party Aggregators So, you did your search as a CONSUMER … [Read more...]

YouTube: 90% Of All Web Traffic Will be Video

Video Marketing Real Estate

I read something the other day from YouTube that literally jumped off the page at me when I saw it. It jumped off the page because it simply made sense. What did I read? "90% of all web traffic will be video". I remember when I first took statistics in college. I failed it. Miserably. Unfortunately for me, statistics was a required course for the B.A.Criminal Justice program at UNLV. I failed it because I simply didn't get it. Nor did I care. Why do I care about the Bayes' … [Read more...]