
Remember when you were a little kid? Remember when your mom or dad would tuck you in "snug as a bug in a rug"? I do. What happened next? A bedtime story. I loved bedtime stories. Whether it was my mom reading or my dad - I didn't care. The story is what I loved. Closing my eyes and imagining what it would be like to be that superhero, bear, little boy - whatever! Stories are awesome. We identify with stories. You know what else stories are great for? Marketing. Specifically … [Read more...]