The Hello Bar is a simple notification bar that engages users and communicates a call to action.

How Did You Learn This Stuff? The development of a strong USP

Unique Selling Proposition

"How did you learn this stuff?" he said. He is Blair Ballin, a REALTOR®  in Phoenix. I was shooting a video of his luxury listing in Phoenix. "Huh?" I asked. ""How did you learn this stuff - the video and WordPress and camera equipment, you know - that stuff. How did you learn about it?" he asked again. I explained. The development of a strong USP I have been in title for 11 years. I have always been a sales guy. I know people. I know the best sales people ask more … [Read more...]

What’s A USP and Do I Really Need One?

Real Estate USP

What In The World Is A USP? Mix the letters around and we are talking about a shipping and receiving company! Hello, I'm Stephen Garner, Director of Sales Technology for Grand Canyon Title in Phoenix Arizona, "I help real estate agents get found on the Internet". No I'm not bragging, that is my USP. So, what is a USP or Unique Selling Proposition and Do YOU really need one? Uh, YEA! At least you do if you want to [to use a national real estate companies tagline] "stand … [Read more...]

What’s So Special About You? Make Your Real Estate Business Stand Out With A USP

Unique Selling Proposition Real Estate

  What is soooooo special about you?  This is a question even seasoned real estate professionals struggle to answer.  Hello, I am Stephen Garner, Director Of Sales Technology For Grand Canyon Title Agency in Phoenix, Arizona.  I work with real estate professionals day in and day out. Recently I have started asking Phoenix real estate agents I meet with these two question: "what is so special about you?" "Why would I-the consumer-choose to work with you … [Read more...]