It happened again. I am questioning the value of some people. Some companies. Excuse me. Let me back up. My name is Stephen Garner, I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate agents and loan officers grow their business before leaving to co found PRO-Found.. Notice I said "Former". It's the FORMER that allows me to say what I want to say without fear of repercussion by The Man. The Man is in this … [Read more...]
Every real estate agent, every sales person, every company needs it. Marketing. According to the Business Dictionary Marketing is: The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) … [Read more...]
traditional - pertaining to time-honored Orthodox doctrines; orthodox - adhering to what is commonly accepted; "an orthodox view of the world" I ask this question not to be argumentative but to spark a debate It seems to me that while the business world has changed, Google Blackberry iPhone Zillow Trulia Amazon Expedia Social Media {I could go on and on,} yet the traditional real estate agent/brokerage continues on-unchanged. Question. … [Read more...]
Here in Arizona, if you are a Realtor and you are busy with deals, you are most likely one of two things-a Short Sale Realtor (specializing in Short Sales) or an REO Realtor (specializing in-well, you know). With all the focus on Short sale vs foreclosure, it's really easy to overlook the systems that are required to run and build a successful-profitable real estate business. Things like Marketing, Building Relationships, Networking, Social Media, Search Engine … [Read more...]
Realtor Marketing in Arizona (everywhere I'm sure), for the most part is horrible. It's true. Now don't kill the messenger, the consumer is telling you that not me. How do I know? Is your phone ringing? I'm a consumer. We all are, and I have asked many of them over the years what they think about your marketing-well not YOUR marketing but you know what I mean. Here is the problem. Most Realtors market themselves-I'm awesome, I have X amount of years of experience, … [Read more...]
If you are a REALTOR in Arizona and you are not getting the benefit of a marketing representative then you are MISSING! out on a great service. Marketing rep's for title companies in Arizona have 2 main purposes, promote the company they work for and help you grow your business.. Most of them are very good at one, and the other-"Not So Much". Why? Well, if you sit down with a marketing rep, they are most likely going to spend most of the time telling you how amazing the … [Read more...]
I took a drive up to Scottsdale from the southeast valley today to hear Max Pigman of Realtor.com discuss capturing and converting buyers, social media and getting ready for profit in 2010. Just when I thought I knew it all, someone like Max comes along and puts what I was thinking into hard numbers. That what he did for me, and that what I will attempt to do for you. Now, this information is for my clients, if you are not one of them, kindly close this page and go about … [Read more...]
If you have a website or a Blog you know how important it is to be on the 1st page of Google. Statistics tell us that 75% of the clicks in Google will go to the 1st, 2nd or 3rd result, after that, the numbers drop substantially. Think about it, how often do you click on a link that is not in one of these positions? After waiting so long and working so hard on your internet strategy, as a Realtor or Loan Officer nothing is really more rewarding than being on the first page of … [Read more...]
As a Realtor there are certain things that are an absolutely necessity to conduct business. Things like a license, a car, a lock box key, access to the MLS, a broker and a Facebook Fan Page. What? You didn't know that a facebook fan page is just as important to conduct business? I have been preaching the benefits of incorporating a facebook fan page into your real estate business for some time. According to my friends at Elance, The Benefits to your Real Estate business … [Read more...]
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