It's Wednesday. Took the family out for dinner. Thai. No more work for today, or so I thought. My wife has been riding me lately... "Stephen, why do you work so much and Stephen can't you not work on the weekends?" After some discussion we came to an agreement: work stops at 5:00. I can work all I want from 8 to 5 but when 5:00 comes it's done. Family time. I'm good with that. What good is work if you don't have a family to work for right? I always tell real estate … [Read more...]
I got a call the other day from a real estate agent in Minnesota. He, like other real estate agents around the country, contacted me after seeing one of my real estate videos online, through Google or YouTube. He had heard a lot about using video in real estate, did a Google search about real estate video marketing and found this website. He told me he clicked through from Google to an article about using video in real estate. About how important using video is in real … [Read more...]
It seems like every time I check my YouTube channel [which is a lot by the way] there is something new. Not surprising, YouTube and Google [YouTube's owner] have always been well above the curve in my opinion. The changes in my Youtube Channel may be in anticipation of YouTube's announcement at the Consumer Electronics Show in December 2011 that "90% of all traffic will be video". Regardless of their rationale, I am a fan - mostly anyway. [No more friends?] 2011 Changes To … [Read more...]
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I have been saying this for some time, If you are a regular visitor to MyTitleGuy.com, you have heard me say this before: "Real Estate Video Marketing Is The Future Of Real Estate Marketing". I have been using real estate video in my title business for over 2 years, I have seen amazing results from using real estate video marketing. As I have told you before, almost 50% of my leads come from my videos. As the Director Of Sales Technology for Lawyers Title, I have been on a … [Read more...]
I read something the other day from YouTube that literally jumped off the page at me when I saw it. It jumped off the page because it simply made sense. What did I read? "90% of all web traffic will be video". I remember when I first took statistics in college. I failed it. Miserably. Unfortunately for me, statistics was a required course for the B.A.Criminal Justice program at UNLV. I failed it because I simply didn't get it. Nor did I care. Why do I care about the Bayes' … [Read more...]
Today I am starting another series called "Real Estate Videos You Don't Have To Be In". This series will focus on - well, videos you don't have to be in. I love real estate marketing with video. I think it says so much more than traditional real estate mediums [email, print, postcards, flyers, pens pads, shopping carts, billboards etc] ever could. There are many benefits of real estate marketing with video. Still, many REALTORS® I speak with are [for whatever reason] … [Read more...]
Real Estate Video marketing is poised to explode in 2012. Once reserved for real estate agents and companies with significant resources, real estate video marketing is now accessible to everyone. Take me for example. I started using video in my marketing about 3 years ago and never looked back, 275 videos and counting {100 public} on my real estate marketing youtube channel and the leads are literally flowing in. 50% of the leads I get through this website MyTitleGuy.com come … [Read more...]
Are you a liar? Let me rephrase that. You are a liar. Don't worry, I am too. So is the person to your left, your right, in front of you and in back of you. We are all liars. Statistics show we lie and are lied to 10 to 200 times - Per DAY! Crazy huh. So you are probably wondering why I am writing a post on lying when this website is dedicated to marketing, specifically real estate marketing. Well, I was not always a title rep. Before I was a title rep I was in college at … [Read more...]
Sayings. We love them. "a rolling stone gathers no moss", "what you don't know can't hurt you", "those that live in glass houses shouldn't throw stones", "every dog has his day", I could go on and on and on and - well, you get the point. Let me add another "saying" to the mix - this one is absolutely true: "Thinking you know it all can cost you". Let me explain. Yesterday, (Thursday) I taught a video class "How To Use Video In Your Real Estate Business" at a local Keller … [Read more...]
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