The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Bye Bye Twinkie: What Real Estate Agents Can Learn From Twinkie

Extinct

Seems like everywhere I've looked over the last week I heard about Hostess, the makers of the iconic Twinkie, filing for bankruptcy. Growing up in Upstate New York, I remember Twinkles fondly from my youth. Walking to the corner store, lawn mowing or snow shoveling money in hand, with my best friend Benny and coming back with Now and Laters and yes, Twinkies. Twinkies were ingrained in the American lexicon. There was even a defense based upon it {Google it}.  Notice I said … [Read more...]

Marketing Is DEAD! – Especially In Real Estate

Marketing Is Dead

I was reading an article the other day, titled "Marketing Is Dead". It wasn't emailed to me, it wasn't in a newsletter, door hanger, postcard or flyer in fact - it wasn't even in print. I found it - on Twitter. At first when I saw the title I chuckled to myself and thought "OK, what idiot said that!? Of COURSE marketing is not dead!" . After all, I am in marketing - and if you are in real estate sales - you are as well. I started reading the article just waiting to poke … [Read more...]

Real Estate Marketing: 8 Ways NOT To Get Found Online

Real Estate Content Creation

Look here and look there, it seems like everyone is an SEO or Search Engine Optimization expert. They tell real estate agents like you to do this or do that. Post this or post that. All to get noticed by the pretty lady. The pretty lady in this case is Google and she has the power to make or break your real estate business. Since there are so many experts out there telling you what you should do, I thought we should discuss 8  ways NOT to get found online. 8 Ways NOT To Get … [Read more...]

Online Real Estate Marketing: There ARE Riches In Niches

Online Real Estate Marketing

Remember the old saying "there are riches in niches"? It's true. Why try to be all things to everyone right? In online real estate marketing a niche is not only a necessity, trying to be all things to everyone is the kiss of death. let me explain Niche Real Estate Marketing - The Old Days Before the internet [in the real estate space] a niche in real estate marketing meant a REALTOR that specializes in condos or town homes, luxury scottsdale properties, 1st time home … [Read more...]

Online Real Estate Marketing: REALTORS Could You Be The Next Kodak?

ignorance

Yesterday The Wall Street Journal, ABC, CBS and other major media outlets reported what was unbelievable for some - "Kodak May File For Bankruptcy". This news was shocking to some, not to me. Here is what I believe REALTORS {and all businesses really} can learn from Eastman Kodak. Founded in 1880 by George Eastman, Kodak dominated the photographic film industry. Kodak's strategy of selling inexpensive cameras and making large margins from film, chemicals and paper allowed … [Read more...]

REALTORS: Relax, There Is Light At The End Of The Tunnel

Online Real Estate Marketing

I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals grow their business.  In the year before I left the title industry I saw quite a bit of frustration. Frustration from many of the real estate agents here in the Phoenix Area. Over technology. Things have changed. A - lot. Back in 2005 and 2006 [when I was still a title rep] I remember most agents asking me for tools like buyers and sellers … [Read more...]

Why Many Real Estate Agents Will Be SCREWED In 2 Years

photo credit: Public Domain Photos You have seen sensationalized headlines before, "woman gives birth to two headed baby!" They certainly get our attention, even if its just a chuckle.  "Why Many Real Estate Agents Will Be SCREWED In 2 Years" may seem sensationalized but it's not.  I believe it's a fact.  I am a business development manager for a national title insurance company, I help real estate professionals-real estate agents and loan officers-get found on the … [Read more...]