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HD Real Estate Videos

real estate video tours

real estate video tours

I shoot all kinds of real estate video. Video of me, video of my real estate clients, interviews with experts on various topics, screencasts, green screen, subdivision and real estate video tours.

According to NAR, 73% of sellers say they would list their home for sale with a REALTOR® that would use video to market their home yet less than 2% of REALTORS® {nationally} currently use video in their real estate business. This HUGE gap creates opportunity for the REALTORS® that do it right.

By “do it right” I mean create videos that consumers would see value in. Why you are such a great REALTOR® is not necessarily of value to a consumer, a video about you and your team is not necessarily of value to a consumer. A tour of your office is not necessarily of value to anyone a consumer. Value starts with making real estate videos of value to the consumer. The best real estate videos educate and inform – the very best real estate videos tell a story.

Today 98% of consumers start their home search on the Internet. The majority are looking for information about homes for sale. One of the ways savvy REALTORS can help consumers find them online is by creating content surrounding homes for sale. The most engaging medium, the medium consumers prefer is video. There are many benefits of video in real estate, if a picture says 1000 words, video says them all. I’ve made hundreds of videos.  The right tools can make or break your real estate video tours. Consumers do not just want to see 25 pictures of a home anymore they want video. Video makes them smarter, video is fast, video is believable, video uses more of their senses, and video also allows a buyer to mentally move in to a property. Some of my HD real estate tours are below.

The HD real estate video tours I shoot are detailed and presented with background music. After discussing a strategy with my client I highlight the features that standout in the home; metal doors, wood floors, granite, stainless steel or high end appliances, pool, spa, water features, views etc. In the editing process I clearly identify popular rooms and features with the consumer in mind. The final product includes my clients logo(s) and contact information and delivered in full HD 1080p and compatible with iPhone, iPad and other popular mobile devices.

So…how does your title company help you build your business? At the 2011 Consumer Electronics Show in Las Vegas; YouTube and CISCO said 90% of all web traffic will be video, if a consumer can not find you online when they have a need, you are irrelevant. Adapt or Die. If you are a Phoenix area REALTOR®/real estate agent that wants help growing your business with technologies like WordPress, Video, Screencast, Indexable IDX and more please fill out the form below. I help real estate professionals get found on the Internet. I can help you too.

Need Help With My Real Estate Marketing

Whether you are a REALTOR®, Real estate agent or loan officer looking to grow your business, I can help. Please fill out the information below and I'll get back to you asap.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.

Real Estate Marketing
  • http://www.brisbanerealestatevideo.com.au/ Brisbane Real Estate Video

    Hi, great videos. Just thought I’d share some of my work. I’m based in Brisbane, Australia. For extra friendly videos I would recommend a less fancy font and to keep these types of videos under 60 seconds.

    • http://mytitleguy.com/ Stephen Garner

      Thanks for stopping by. I agree with you on the time. Many people will not watch a video longer than 3 minutes, these videos are embedded on the clients website making it more likely that they will be found by consumers looking for information about the area or the homes themselves. I have other videos that are under 1 minute as well. I’m still playing with the font. Any recommendations?

      • http://www.brisbanerealestatevideo.com.au/ Brisbane Real Estate Video

        Good point re placing videos on client’s website. For those that have time they will definitely provide good insights into the property and surrounding area. Re Font, well, I know its boring and all, but I use Arial .. sometimes bold. That’s from my eLearning developing days when I was trapped in corporate branding standards.

        • http://mytitleguy.com/ Stephen Garner

          Absolutely, youtube’s analytical will tell you about engagement and retention as well as exit points. I would love to see how a 6 minute video performs, assuming it is public and not unlisted and only sent to those that have already expressed interest in it – I bet the exit point is well before the 3 minute mark.

      • http://twitter.com/LookRealty LookRealty

        “Many people will not watch a video longer than 3 minutes”. I disagree. Most music video’s are more than 3 minutes and most people will finish the whole video. If you are saying ppl won’t watch a 3 minute video of a home for sale, you’ll have to provide proof that negates my experience as an Agent and Videographer.
        I service the Buyers with long video’s that explain the home and area for each home I’m selling. Each video is more than 4 minutes and Buyers watch them. You know how I know? They tell me they loved the video’s detail. And the greatest part…. is I’ve broken records in sales price and DOM by giving the Buyers what they want: Truth and Details.  Check http://LookRealty.com on the front page there’s a 4 minute video that helped me set a new record in that neighborhood.

        • http://mytitleguy.com/ Stephen Garner

          Thanks for your comment. I think you read into that statistic too much. 1st of all, I would watch a 30 minute video of a home I was interested in, but I would have to know I was interested in it. For most people, more than 3 minutes is a lot to ask, for best practice I say 2-3 minutes. I bet you everyone that eventually bought a the home loved the video of it…..

        • http://www.brisbanerealestatevideo.com.au/ Brisbane Real Estate Video

          “If you are saying ppl won’t watch a 3 minute video of a home for sale, you’ll have to provide proof that negates my experience as an Agent and Videographer” – Some people will and some people won’t. YouTube has some very useful tools available to help you understand how your video is performing. Go to the Analytics page of your YouTube video and under Views Reports check out Audience Retention. 

  • Andrewmcmurdo

    Hi,
    Great videos, I ama  new ageent living in New Zealand and video marketing is the exact thing i want in my business, the nly problem is a cant find anyone who does the how to, do you do online courses for the unfortunate people not able to get to your classes in Pheonix????

    • http://mytitleguy.com/ Stephen Garner

      Hi Andrew, thank you for stopping by. I have had a lot of agents ask that same question. I am working on a video course right now that will cover tools, topics,  technique, lighting, optimization, syndication specifically as it relates to real estate. What part of New Zealand are you in?

  • http://twitter.com/LookRealty LookRealty

    Here’s the point I’m trying to make. I only need 1 solid Buyer. I could care less about analytics because I’m looking to get that 1 solid Buyer and get my Seller the best price for their home. That’s my job! If I deem that the property should have a 5 or 6 minute video because I believe Buyers don’t know the greater area then I do it. The results are outstanding and I’ve broken records and had the fastest sales time, highest prices sold, and I still hold records in certain cities because I go with my gut. Think “Hey Jude” and you start to open your eyes (Martin objected to its length, claiming radio wouldn’t play the tune).
    http://youtu.be/JObsSCJQJOM – At the 5 minute mark I show the community that surrounds the park. I sold the home for the highest price in history in that town in 7 days. Nobody sells a mobile in 7 days ….and all cash at that. The lady called me and said she had written off Mountain View thinking it had no character. She said she was shocked when she saw all the fun things in the area within 1ish mile and had to buy the home. Goal accomplished! That’s my job!
    So big deal 1 home. Ummm no, I’ve done this for myself and other Realtors over and over (some vids are 3 some vids are 5, a 4 mill home I did was 6) and someday when I get to return to my business I’ll rock Real Estate again in the area (held up because I’m taking care of my ex-wife while she recovers from a stroke, my life sucks but you gotta support he mother of your children you know). Every single video on my channel sold faster and for solid prices. When I get a courtesy call from other agents asking how I sold the home so fast or for so high I just say, I use my gut for how I market a property and it always includes full motion video. Just sayin’!

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