The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Video Outline For Real Estate: How To Write A Video Outline

Intro, Body, CTA

Do you have a video outline for real estate? They say 80% of what we say is conveyed in not what we say but our body language. Think about that for a moment. If you are married [and I am so I certainly know this one] you may remember asking your wife: "Honey, what's wrong?" [wife's arms crossed - defensive] she says "I'm Fine". Is she fine? HELL NO! Doesn't matter how much she smiles how many times she says "go out with the guys - have a GREAT time" those 2 words many of us … [Read more...]

Real Estate Marketing Strategy: There Is Video in Your Future

How To Beat Your Competition For Listings

I dont need to rub a lamp, make a wish or pull a rabbit from a hat to tell you this: your next real estate marketing strategy is video. Video is the future of your real estate marketing. Now, before you start complaining let me ask you this: if you were looking for a home on the internet, would you prefer to see pictures or watch a video? Real Estate Marketing Strategy What is yours? I may not know you and you may not know me but I would be willing to guess your real estate … [Read more...]

Using Time Lapse Video In Real Estate

Video thumbnail for youtube video Using Time Lapse Video In Real Estate - My Title Guy

For the last 2 years I have been on a video high. Yeah, I guess you can call it that, not that I am high on video necessarily, but high on leads. This website, gets more leads than I can honestly handle. Leads from my ideal client, when I say ideal client I mean I have specifically created content I thought they would look for when they have a need - this is the new paradigm in real estate marketing. My ideal client? REALTORS. Title reps across the country … [Read more...]

Conveying Value In Real Estate Marketing With Video

Video thumbnail for youtube video Conveying Value In Real Estate Marketing With Video - My Title Guy

You have seen it before, a postcard, flyer, print real estate magazine, grocery cart, bus stop, billboard ad or newsletter from a real estate agent that SAYS they are all about the consumer when it is OBVIOUSLY all about them. You know, the photo shopped picture of the agent, from 5 years ago, OR MORE, in front of a multi million dollar home or leaning on a luxury car or SOLD sign, arms folded, teeth - white with some cheesy caption like "RESULTS FOR YOU". Sound … [Read more...]

Video In Real Estate Marketing: How To Beat Third Party Aggregators

Distribution Of Clicks Google Search Results

Go and do it. Search the Internet like a consumer. Take your REALTOR® hat OFF and put your consumer hat ON. Head over to Google. Search. Search for homes for sale in your city. Search for REALTOR® in your city. Search for anything revolving around broad real estate terms in your city. Mixed in the search results [likely #1,#2, and #3] you will find Third Party Aggregators like REALTOR dot com, Trulia and Zillow. Third Party Aggregators So, you did your search as a CONSUMER … [Read more...]

Using Video For Real Estate: Grand Canyon Title HOW TO Video Series

Real Estate Marketing Video

As part of the commitment to help Phoenix real estate professionals grow their  business, Grand Canyon Title is pleased to announce Using Video For Real Estate, a 3 part video series. When it comes to real estate marketing, video just makes sense. This is because buying and selling real estate is not just emotional, it is also visual. If a picture says 1000 words, video says 1 million. Still, many Phoenix REALTORS® have been hesitant to incorporate video into their real … [Read more...]

Video Marketing Tips: EmbedPlus Enhances Consumer Engagement

Video thumbnail for youtube video Video Marketing Tips: EmbedPlus Enhances Consumer Engagement - My Title Guy

OK, Want a video marketing tip? I have told you before - there are two types of real estate agents, those that are using video in their real estate business and those that will be. I believe this. I believe it because I know what I prefer and I [like you] am a consumer. I believe 2012 will be the year real estate peeps across the country and certainly Arizona - if I have anything to say about it - will jump on video like a fat kid on cake, not because it's cool or sexy [it is … [Read more...]

The Best Real Estate Marketing: The Visual Story

Video thumbnail for youtube video The Best Real Estate Marketing: The Visual Story - My Title Guy

When I was a little boy, there are 2 things I loved. Candy [really all food - look at me] and story time. My dad would put my brother and I in bed, tuck us in [reaaaaaaaaal tight], pull up a chair and read us - a bedtime story. He was good at it too. "and then the big bear said roaaaaaaaar" he would say. I remember the bedtime story because it was a time to imagine. To focus on my dad and what he was saying. Stories are very powerful in that way. So why aren't you using … [Read more...]

Real Estate Video Marketing: Marketing Has Changed

Video thumbnail for youtube video Real Estate Video Marketing: Marketing Has Changed - My Title Guy

Real Estate Video marketing is poised to explode in 2012. Once reserved for real estate agents and companies with significant resources, real estate video marketing is now accessible to everyone. Take me for example. I started using video in my marketing about 3 years ago and never looked back, 275 videos and counting {100 public} on my real estate marketing youtube channel and the leads are literally flowing in. 50% of the leads I get through this website come … [Read more...]

You Are A Liar. So Am I. The Truth About Lying.

Real Estate Video Marketing

Are you a liar? Let me rephrase that. You are a liar. Don't worry, I am too. So is the person to your left, your right, in front of you and in back of you. We are all liars. Statistics show we lie and are lied to 10 to 200 times - Per DAY! Crazy huh. So you are probably wondering why I am writing a post on lying when this website is dedicated to marketing, specifically real estate marketing. Well, I was not always a title rep. Before I was a title rep I was in college at … [Read more...]