The Hello Bar is a simple notification bar that engages users and communicates a call to action.

When SOCIAL Is Just MEDIA

How NOT To Use Social Media

<RANT> The Story Grrrrr It happened again. The MEDIA in SOCIAL MEDIA. Tell me if this sounds familiar. I'm working away, minding my own business when my Echofon [Twitter client] alerts me to another follower on Twitter. I take a look, I hope this person that decided to follow "MyTitleGuy" has something interesting to say or is following me because we are in the same round about profession - real estate, lending, title, marketing, that kind of stuff. To my pleasant … [Read more...]

This Valentine’s Day-Flirt With Your Target Audience-Your Ideal Client

photo credit: quinn.anya Ah, Valentines Day, a day to tell, rather SHOW, those significant others in our lives how important they are to us. As I helped my 7 year old daughter get her cards and candy together last night for her 2nd grade class I had a flashback to being a little guy growing up in upstate New York and the nervousness I had about Valentines Day. I would spend all night putting my cards together (my product offerings if you will) for all the hot little ladies … [Read more...]

Are You Engaging? 26 Ways To Measure Online Engagement

If you are in business you have heard your executive team or sales manager ask, "what is our return on investment" or ROI?  This question is usually spoken shortly after the initial question "can or should we sponsor........" I am a business development manager for a national insurance company in Phoenix Arizona.  I help real estate professionals get found on the Internet where the majority of consumers start their home search.  Many of the real estate agents and loan … [Read more...]