The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Great Sushi, Crappy Real Estate Photos

Video thumbnail for youtube video Great Sushi, Crappy Real Estate Photos - My Title Guy

My wife thinks I work too much. In between my job as the Director of Sales Technology for Grand Canyon Title in Phoenix and my job of being a husband and a father I shoot video's on the weekends for restaurants in the Phoenix Metro area. One of my clients is Blue Wasabi Sushi & Martini Bar in Scottsdale and Gilbert. If you like sushi you will love Blue Wasabi Sushi. Their sushi rocks, their concept is fantastic. While other sushi restaurants have the run of the mill … [Read more...]

Real Estate Marketing. The 800lb Gorilla In The Room

Germann Country Estates

I had the pleasure of speaking at a rather large real estate brokerage on Wednesday. The meeting, it was a monthly sales meeting. The broker asked me to come in and speak about technology, specifically technology as it relates to real estate marketing. WordPress, Video, Craigslist, Screencast, Indexable IDX solutions for WordPress. That kind of stuff. The broker knows me, He knows I can be a little controversial. By "controversial" I mean truthful. Too many people in the … [Read more...]

Adapt Or DIE. Lessons For Real Estate Agents

Adapt Or Die

Adapt or DIE. If you have taken high school science you have heard this famous quote referring to Charles Darwin's Theory Of Evolution. Charles Darwin of course was a scientist who argued for the theory of evolution through natural selection. To make a long story, short, Darwin believed it was through natural selection that when members of a population die off, they are replaced by parents that were better adapted to survive and reproduce in the environment in which … [Read more...]

Real Estate Agent Marketing: How Real Estate Tools Have Changed

Video thumbnail for youtube video Real Estate Agent Marketing: How Real Estate Tools Have Changed - My Title Guy

Wednesday afternoon. I pull in my subdivision after a long day at Grand Canyon Title helping real estate agents grow their business with technology. Before I pull in the driveway I get the mail, I'm lazy like that - why walk to the mailbox when you can drive right? I grab the mail, get back in the car and drive to mi casa [my house for the Spanish impaired]. Walk in my house, met my 3 dogs, 2 kids and my wife - Aracely. Mail goes on the counter until I find out how … [Read more...]

Will You Be Ready? The Return Of A “Traditional” Housing Market

Video thumbnail for youtube video Will You Be Ready? The Return Of A "Traditional" Housing Market - My Title Guy

Will you be ready? Remember the days when the Phoenix Housing market was crazy? I like to say "even a blind poodle could sell a home". Simply send a postcard with something clever on it like "everything I touch turns to SOLD" or "Don't Make A Move Without Me" and the phone would ring. Of course, it was not the postcard or even the clever tagline that was making the phone ring - it was the sales price listed on the front of the card itself. It turns out that it doesn't take a … [Read more...]

Subdivision Marketing. Subdivision Marketing Plan

Video thumbnail for youtube video Subdivision Marketing. Subdivision Marketing Plan - My Title Guy

Ask anyone in the Phoenix Metro area where they live and they will likely give you the name of a subdivision. Not cross streets like Dobson and Germann but "Germann Country Estates". This is because [at least here in Arizona] we identify with the subdivision we live in, it says something about us. This behavior gives forward thinking real estate agents a great opportunity to not only get found online but also be the expert on a a given area. It's called subdivision marketing … [Read more...]

Marketing Real Estate: IF You Wouldn’t – DON’T DO IT!

Marketing Real Estate

Have you ever seen a reality TV show where someone was embarrassed? You know, where someone says or does something so out of right field, something so rude, so crazy that you feel awkward - for them? Me too. It happens all the time. It happens when we imagine what it would be like if something was said or done to us. When we can put ourselves into someone else's shoes, someone else's mind, we can better understand them. One of the things I know is that we are all … [Read more...]

Real Estate Website Content: Peeps Like To be Engaged Folks

Online Real Estate Marketing

When you look at your local newspaper [if you still do that kind of thang] - what are you looking for? Are you looking for "the news" or are you looking for "the news" that is interesting and engaging? Probably the interesting engaging news right? I mean - life is boring enough without being forced to read some boring crap in a boring newspaper right? Guess what. . .it's the same thing with real estate website content and real estate websites. Let me explain. . … [Read more...]

Online Real Estate Marketing: REALTORS Could You Be The Next Kodak?


Yesterday The Wall Street Journal, ABC, CBS and other major media outlets reported what was unbelievable for some - "Kodak May File For Bankruptcy". This news was shocking to some, not to me. Here is what I believe REALTORS {and all businesses really} can learn from Eastman Kodak. Founded in 1880 by George Eastman, Kodak dominated the photographic film industry. Kodak's strategy of selling inexpensive cameras and making large margins from film, chemicals and paper allowed … [Read more...]

Real Estate Marketing Phoenix – Then VS Now

Real Estate Marketing Phoenix

Real estate marketing in Phoenix has changed. I remember the old days when REALTORS could grow their real estate business {exclusively} with direct mail - postcards, flyers, magnets, newsletters - and a clever tagline "Everything I Touch Turns To SOLD!". Those were the old days. Real Estate Marketing Phoenix - The Old Days The concept of real estate marketing remains the same. You simply need to be there when a consumer has a need for your real estate services. The eyeballs … [Read more...]