The Hello Bar is a simple notification bar that engages users and communicates a call to action.

“It’s Not Fair!” Oh YES It Is.

video for real estate

I taught a video class today. An updated version of my "How To Use Video In Real Estate" series that I've taught across the valley for the last 3 years. For those that have not attended this class, it's all about HOW to get started in real estate video. I don't reduce it to "use your iPhone or iPad to shoot video", we get into mindset, what to make videos about, YouTube, video outlines, video editing, video syndication, types of video and more - there really is … [Read more...]

What Real Estate Agents Should STOP Sharing On Social Media Sites

You check your email. Maybe it's Facebook. Or Twitter. Or Linkedin or whatever. And you see it. It's an article from a real estate source about the real estate market or why NOW is the best time to buy or sell or HOW to avoid foreclosure or WHY you NEED a REALTOR® or loan officer or whatever. And it's awesome. It's awesome because you have a client or a potential client that NEEDS to read this article or watch this video about why they need YOU or why NOW is the time … [Read more...]

I Didn’t Know You Did THIS!!! The Preferred Title Company Syndrome

"I didn't know you did this!" That's what the Phoenix real estate agent said to me. She was amazed. Blown away. Relieved. Relieved that someone in the real estate space in Phoenix could help her. She needed help shifting her real estate business online. She needed help with WordPress. Creating content for the web. She needed real estate videos. Green screen videos. Screencasts. She had been using pictures of homes taken with an iPhone stitched together inside iMovie with … [Read more...]

Should You Get A .REALTOR, .REAL ESTATE, .HOMES TLD? It Depends

NAR Top Level Domain

I was reading an article recently from Inman asking if NAR will try and govern .REALTOR .RealEstate and .Homes; new TLD's or Top Level Domain's that NAR, allegedly spent big bucks on {$500,000 bones} to create and manage.  In the post titled "Will NAR Govern .REALTOR sites With A Heavy Hand?", I discovered that NAR has applied to (ICANN) Internet Corporation for Assigned Names and Numbers to create and manage these new alternatives to the .com. So, should you get one? … [Read more...]

5 Things Real Estate Agents Need To Stop Doing Immediately

5 Things Realtors Need To Stop Doing

Warning. Danger Will Robinson. Rant Ahead. . .   Google. YouTube. Magazines. Postcards. Emails, Seminars, pick one and you are likely to see, hear, read someone in the real estate space TELLING you what you absolutely need to do immediately to grow your real estate business. Sorry, I mean "TELL YOU WHAT YOU ABSOLUTELY NEED TO DO IMMEDIATELY!" Call more often, cold call, door knock, send personal notes, get this website, use this software or that one. Seems … [Read more...]

Why I’m Taking My Picture Off My Real Estate Business Card

Screen Shot 2012-01-04 at 11.52.40 AM

I am doing something CRAZY. Not CRAZY like joining a cult or taking a vow of silence {I could never do that any way}, no - I am talking about doing something crazy in the real estate and title company marketing space. I am taking by picture OFF my business card. Yep It's true. No more picture of ME on MY business card. Whaaaaaat? You may be thinking, how is this worthy of a blog post on real estate marketing? It is. I will explain. Look at your real estate business … [Read more...]

Why I’m Branching Out Without BranchOut

Delete Branchout

Why I'm branching out, without BranchOut It's happening again. Another service that was probably a good idea at one point is being ruined again. Ruined by [some] real estate agents intent on spamming other people's facebook wall with requests of endorsements and/or connections. First it was LinkedIn, then it was now it's BranchOut. For the love of unicorns, mermaids [mermaids was Anthony's idea] and puppies - Oh My Gawd - Please … [Read more...]

Real Estate Agent Marketing. Little Value: [OPINION]

Real Estate Agent Marketing

This Is A Rant. . . Many of the emails and comments I have received from real estate agents, title reps and consumers alike have said that many of you appreciate my "no nonsense" style of telling it like it is OR at least how I think it is. Well, here is another one for you....Enjoy! Is This You? I am about to tell you something I have wanted to say for a long time. You don't know me although you certainly should, I am your ideal client - the consumer. I may be a … [Read more...]

Why I Unfriended You

Facebook Unfriend

DANGER WILL ROBINSON. WARNING: THIS IS A RANT. PROCEED WITH CAUTION. Ah, you noticed. I unfriended you. Yep, it was me. I should have done it a long time ago, this wasn't the first time you did something stupid, merely the last thing in a long line of what I like to call - ass clown. I'm talking about your activity on facebook. I had a good day today. A great Sunday. I watched my New York Giants crush their rival Philadelphia Eagles [take that Anthony!!], I took my … [Read more...]

Lack Of Communication Is Number 1 Complaint Of Real Estate Agents

lack of comminication

Have you ever had one of those moments where you said "ah, now I get it?" Well I have had one recently and I would like to tell you all about it. I would like you to know about it because I believe it presents a teachable moment for you as a real estate agent from a consumer [me]. As you may already know, I am a former title rep. I spent 10 years in the title industry. In those 10 years I have seen a lot. I've seen the married couple come in to a title company excited about … [Read more...]