The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Let’s Break Together!

"Man, I like you". Yes, that is a quote from Shrek. Remember? Donkey turns to Shrek and says "man I like you". Well, I like you and I want your real estate business to succeed. I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals grow their business. I spend a lot of my time as a "former" title rep, talking to real estate agents about marketing. About technology. About Consumer Behavior and … [Read more...]

Writing Workshop [Writer’s Camp] For REALTORS Launches In Arizona

Writing Workshop For REALTORS

Does any of this sound familiar? Being  a REALTOR or real estate agent is not an easy job. It takes commitment, passion, knowledge - a license and lets not forget about time and money. When you decided to get into this business you made a promise to your self - you were going to succeed - whatever it took. I mean, you didn't say "I will try" right? No, you said I am going to do this. You get your real estate license, picked a real estate broker and you reported for … [Read more...]

REALTORS: Relax, There Is Light At The End Of The Tunnel

Online Real Estate Marketing

I am a former title rep for a national title insurance company in Phoenix Arizona. I spent 10 years helping real estate professionals grow their business.  In the year before I left the title industry I saw quite a bit of frustration. Frustration from many of the real estate agents here in the Phoenix Area. Over technology. Things have changed. A - lot. Back in 2005 and 2006 [when I was still a title rep] I remember most agents asking me for tools like buyers and sellers … [Read more...]

City Of San Francisco to Ban Yellow Pages Delivery | Inbound Marketers Rejoice

Inbound Marketing For Real Estate

When I think of trends or things that are "trendy" they usually originate in places like Milan, London, Paris, New York, Los Angeles, Miami or San Francisco. Wait, San Francisco? Yes, San San Francisco. San Fran has officially become [in my book anyway] the most trendy city in the United States. It's latest trend I hope every state, city, and county in the United States follow. The trend is banning the delivery of the Yellow Pages. I am a former title rep for a national … [Read more...]

Print Real Estate Publications – Really?

Title Company Marketing

If I  had a secret, a secret I didn’t want anyone to know about, where should I hide it? In a diary {no I'm a dude!} Should I bury it? Maybe put it in a safety deposit box? Maybe carve out the inside of a novel and hide it there? I am a former title rep for a national title insurance company in Phoenix Arizona, for the past 10 years, I have helped real estate professionals - real estate agents and loan officers - grow their business. If I had a secret, I would want to … [Read more...]

The Foundation For Success In Real Estate? Real Estate Marketing Strategy

Real Estate Marketing Strategy

What is the foundation for success in real estate? I am a former title rep for a national title insurance company in Phoenix Arizona - I spent 10 years in the business helping real estate professionals grow their business. After 10 years in the title industry I have seen quite a few real estate marketing strategies. Today I had a conversation with a good friend about the real estate business, about real estate marketing strategy. If you have read any of my previous posts … [Read more...]

Real Estate Marketing: Are You Selling Yourself Or A Home?

online real estate marketing

It's a basic question. As with many basic questions there is some confusion surrounding it. The question? As a real estate professional - Are you selling yourself or a home? It's kind of a trick question but I don't mean it to be. It's kind of like the old chicken or the egg right? So, are you selling yourself or a home? I am a former title rep for a national title insurance company in Phoenix, Arizona and after 10 years in the title industry - working closely with thousands … [Read more...]

Real Estate Marketing Ideas: Is your real estate marketing dumb?

real estate marketing tips

I received another one. Another stupid postcard from some real estate agent I don't know, have never heard of and would never work with. I chuckle and cringe when I receive these kind of things in the mail, they are funny to me. Hey, at least I took the time to look at it. I bet 99.9% of the other consumers that received her postcard didn't even do that. Well, at least she had help in paying for it - from her title company and her loan officer. I have spent 10 years in the … [Read more...]

Real Estate Content – Real Estate Websites

Somewhere on the east coast..... There is a man. He is retired. He lives in upstate New York, or Pennsylvania, or Massachusetts - he lives where it's cold. Not just cold, bone cold - and windy. He is shoveling snow from his driveway and sidewalk - AGAIN. Heavy, wet, dirty, slushy snow. As he shovels he moans about his taxes. They keep going up. His taxes go up, yet services go down. Just then, a car drives by and splashes cold, wet, dirty slush on him. "Dammit!" He … [Read more...]

What’s Inbound Marketing – Does It Work?

It's a question I get routinely as I meet with real estate professionals or talk to them over the phone "What's Inbound Marketing?" Followed closely by "Does It Work?" The funny thing about these questions is they are often times answered by the real estate professional through their actions. That's because 8 out of 10 times its a real estate agent in another state asking the question. I am a former business development manager for a national title insurance company in … [Read more...]