The Hello Bar is a simple notification bar that engages users and communicates a call to action.

What’s Reputation Management and Why Real Estate Agents Need It

Reputation Management

Remember the old days when if someone or something pissed you off you would tell everyone? When I say everyone I mean all of your friends. Those that cared to listen anyway. "So and so did this and then I said this and then they said this and then I was like whaaaaaaaaaat?" "And then. . . ." you know what I mean. Those were the old days. Fast forward 8 years and people are still saying negative things about each other, "talking smack" as we called it in New York, only now - … [Read more...]

Real Estate: Agents Public Perception VS Value

real estate agent perception vs value

I was surfing online the other day when I came upon a July 2011 article written by Freakonomics titled "Want to Jump-Start the Housing Market? Get Rid of the Realtors!" it certainly got my attention. Freakonomics, is a series of books, movies, radio shows, lectures and blogs that essentially evaluate the hidden costs of everything. This article was about real estate, specifically - real estate agents. In the article, the authors discussed a 52 page paper by Panle Jia Barwick … [Read more...]

Building Your Online Reputation-World Of Mouth

photo credit: NicoleAbalde In business, reputation is huge.  In a business like real estate where all real estate agents APPEAR to be the same, consumer decisions can often be based on reputation-on Word Of Mouth. I am a business development manager for a national title insurance company, I help real estate professionals-real estate agents and loan officers-get found online. Whether you are a newbie real estate agent or a seasoned professional that has weathered the storm, … [Read more...]