The Hello Bar is a simple notification bar that engages users and communicates a call to action.

WordPress vs Active Rain – Which Is Best For Your Real Estate Business

MyTitleGuy Signature

    It's the age old question, not the chicken or the egg,  WordPress vs Active Rain - which is better for your real estate business? I am a former business development manager for a national title insurance company in Phoenix Arizona, I spent 10 years helping real estate professionals [REALTORS and Loan Officers] grow their business. I was around in the days when postcards and flyers actually worked! Today,  everything [and everyone] is shifting online, … [Read more...]

What Percentage Of Homebuyers Start Home Search Online

Home Buyer Statistics

What percentage of consumers start their home search online is a question I get all the time. Whether I am talking with an individual real estate agent or speaking in front of a group, it usually comes up.  I am a former  title rep for a national title insurance company in Phoenix Arizona. Beginning in 2000  I spent 10 years helping real estate professionals grow their business. I left the title side to co - found PRO-Found Marketing in 2011. Back in the day, real estate … [Read more...]

Inbound Deficit Disorder – It’s Effect on Real Estate Marketing – Real Estate Websites

You Don't Have To Suffer In Silence   Is your real estate business spending thousands of dollars and getting little to no return on your investment? Are you constantly chasing the next deal? Do you LOVE direct mail? Your real estate business could be suffering from Inbound Deficit Disorder. As if your business didn't have "enough" problems, there is a new one making it's rounds across the real estate industry. While certainly dangerous, this disorder won't kill you - … [Read more...]

HOW 3rd Party Websites Are A Threat To Real Estate Agents

  There are not many things I remember about 1999 but I remember this. I was 25 years old, a senior at the University of Nevada at Las Vegas (UNLV) and I couldn't sleep. Not being able to sleep when you are visiting Las Vegas isn't a bad thing, but when you live there and you have school in the morning, it isn't so much fun. I turned on the TV, it was before we had 24/7 programming, before DVR's before Apple TV and Netflix. The only thing on TV was the news. I … [Read more...]

Engaging Blog Content – Look No Further Than Your Clients

What should I write about?  It's a question I get all the time from my clients.  I spent the last 10 years as a business development manager for a national title insurance company in Phoenix AZ.  I helped real estate professionals - real estate agents and loan officers - grow their business. I recently left the industry to start an Inbound Marketing company, PRO-found Marketing. Pro-Found Marketing is all about Inbound Marketing Services, Search Engine Marketing, Search … [Read more...]

Changing Real Estate Brokerages-Is It Really The Answer To Your Problem

Changing real estate brokers

It happened again. Excuse me, A-G-A-I-N. I have to stress "Again" because there is a lot of "it" going on. "It" being real estate agents switching brokerages. I talked to a friend today, another title rep at another title company, yes we get along! She told me another of her clients was switching brokerages. I am a business development manager for a national title insurance company, I help real estate professionals get found online. She continued, "Suzy REALTOR is … [Read more...]

Google Updates Social Search-Getting Found Online Isn’t Only About Keywords Anymore

There is a war going on right now between two behemoths-Facebook and Google, this war is being waged over a 6 letter word-SEARCH.  I am a business development manager for a national title insurance company, I've spent years helping real estate professionals get found online. Marketing has changed.  Remember the old days of pushing your marketing message out to the masses?  Postcards, Flyers, Direct mail, Cold Calls, Trade shows, etc?  Hopefully you do remember it-if not you … [Read more...]

Do You Own Your name Online?-Register Your Name

Today was one of those days that reminds me why I don't like people sometimes-which is weird because I consider myself a people person, I can get along with almost anyone-notice I said Almost.  I am a business development manager for a national title insurance company, I help real estate professionals-real estate agents and loan officers-get "found" online. Real estate has shifted, consumer behavior has shifted-online.  I mean who doesn't ask Google a question or two on a … [Read more...]

.Co (dot Co) Hype or the best thing since sliced bread?

Millions of us watched the Superbowl yesterday, most tuned in to watch the big game but many tuned in to watch the commercials. At upwards of 3 million dollars for a 30 second ad, the Superbowl is where some brands are made. The fact that some companies are willing to shell out that kind of dough makes me obligated to at least watch doesn't it? I am a business development manager for a national title insurance company in Phoenix Arizona, I help real estate … [Read more...]

Is The Future Of SEARCH-Google or Facebook?

If you have surfed the internet for any period of time you may have noticed sensationalized headlines like "Facebook is now the #1 destination on the Internet" or "Facebook Draws More Traffic Than Google". Statements like this sound impressive but what (if anything) do they really mean? Does this change your marketing? Should it? I am a late 30 something professional (37 actually), I am originally from upstate New York, served in the military and am college educated.. I … [Read more...]