Adapt or DIE. If you have taken high school science you have heard this famous quote referring to Charles Darwin's Theory Of Evolution. Charles Darwin of course was a scientist who argued for the theory of evolution through natural selection. To make a long story, short, Darwin believed it was through natural selection that when members of a population die off, they are replaced by parents that were better adapted to survive and reproduce in the environment in … [Read more...]
Wednesday afternoon. I pull in my subdivision after a long day at Grand Canyon Title helping real estate agents grow their business with technology. Before I pull in the driveway I get the mail, I'm lazy like that - why walk to the mailbox when you can drive right? I grab the mail, get back in the car and drive to mi casa [my house for the Spanish impaired]. Walk in my house, met my 3 dogs, 2 kids and my wife - Aracely. Mail goes on the counter until I find out how … [Read more...]
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"In the real estate industry the people are represented by two separate, yet equally important groups. The real estate agents who find or list homes and the loan officers who finance them. These are my stories." This story is 100% true. So, I'm sitting here in my office at Grand Canyon Title today [Friday] talking to a loan officer when my other line beeps. I look. It's an out of state phone number. 562 area code - Norwalk, CA, or so my iPhone 4s says. I couldn't help … [Read more...]
Close your eyes. Imagine for a moment you are in the market to buy a home in Chandler, Arizona. You have done some research, you know that areas you would like to live in. First choice of course are those homes under $350,000 within 5 miles of the kids school or your job. Like 94% of consumers looking for a home you go to the Internet FIRST. You do a search Google returns 1 of 500,000 results for your search term. As you are about to click "back" on your browser and … [Read more...]
Imagine for a moment you are a consumer. Lets say you are a homeowner and you live in Phoenix. Got it? OK. You are underwater on your Phoenix home to the tune of - oh, lets say. . . .$80,000, no that's not enough, let's say $100,000, yeah - $100,000. You have watched your neighborhood be absolutely destroyed by foreclosures. The Johnson's, gone. The Smith's - them too. Many of the people that lived in your Phoenix area subdivision are gone - they lost their Phoenix homes … [Read more...]
How To Use Real Estate Flyers To Get More Leads How would you like to design a real estate flyer, print it, distribute it and have it work? When I say "work" I mean, get a lead? It would be Awesome! User Error But why don't real estate flyers work the way they "used" to? Could it me that it's not the flyer's fault but instead the problem lies with the user? I call it user error. In many cases it is not the marketing vehicle that is to … [Read more...]
Remember the last time you saw a real estate agent showing off their latest listing on video? If you were like me (and I am betting you were) you shook your head in utter disbelief [mouth open] as the real estate agent walked from room to room with their iPhone, Kodak Zi8, Playtouch, Flip Mino or other camera. It wasn't that the real estate agent was using video in their real estate business that was unbelievable, it was the fact that they actually uploaded this shaky, … [Read more...]
Sales is not easy. It can be challenging and frustrating and certainly stressful at times, it can also be exceptionally rewarding. There are not many occupations where you are in control of your own destiny, the amount of money you make hours worked etc. Real estate is one of them. Choosing a career in real estate sales starts with getting a real estate license. To get a real estate license in Phoenix an aspiring real estate agent needs to go to school. Real estate … [Read more...]
I love WordPress. WordPress has changed my title business in more ways than I can count. Let's see, uh - I get found online now, I have real estate agents around the country, title companies around the country, home buyers an sellers from around the country contact me. WordPress allows me to create real estate content easily and efficiently, without having to call someone who calls someone to make a change [for a fee]. I can easily create engaging real estate content, … [Read more...]
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