The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Real Estate Video Tours: Should You Make A Video For Every Listing?

Video real estate

You would have to be living under a rock not to of heard the word "video" 10,000 times this year. EVERYONE is talking about real estate video marketing. I have to admit, I am one of the biggest if not the biggest offender. I even have my own course to help real estate agents use video in their real estate business. Video changed my business. I went from being a commodity, to unique. For all the times I have told real estate agents "the consumer believes you are a … [Read more...]

“It’s Not Fair!” Oh YES It Is.

video for real estate

I taught a video class today. An updated version of my "How To Use Video In Real Estate" series that I've taught across the valley for the last 3 years. For those that have not attended this class, it's all about HOW to get started in real estate video. I don't reduce it to "use your iPhone or iPad to shoot video", we get into mindset, what to make videos about, YouTube, video outlines, video editing, video syndication, types of video and more - there really is … [Read more...]

It’s Not Me! Web Wednesday

Lately I have received a number of phone calls and emails from frustrated and to put it bluntly "pissed" real estate professionals. They are upset because their time is valuable. And they believe it's being wasted. They are being invited to real estate marketing classes that sound familiar. Classes that sound a lot like mine. Believing I am teaching them, they are going. Driving from Chandler, Mesa, Gilbert to Scottsdale. Driving from Scottsdale, Glendale and the far … [Read more...]

Video For Real Estate: 6 Ways To Prevent “Blown Out” Windows In Real Estate Video

blown out windows

Real estate agents across the country are starting to realize they will need to incorporate video into their real estate business to remain relevant. The reason is simple: consumers are demanding video. Video says so much more than text or even the traditional medium of real estate ¬†- images - could ever say. Through video a consumer can really get the "feel" of a home, lifestyle or location. Video adds context that would otherwise not be possible.¬†There are literally … [Read more...]