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Real Estate Video: Do lifestyle videos sell homes?

Do Lifestyle Videos Sell Homes?

Do lifestyle videos sell homes? I had a loan officer contact me over the weekend asking of I was making lifestyle videos, pointing me towards a WSJ article and video which seems to indicate they are all the rage or will soon be. The article goes on to list specific brokers in high end areas like SoCal and NY that are making lifestyle videos to hopefully give their multi million dollar listings an edge, even pointing to a sale in Nashville of a $1.7 mansion the buyer, who … [Read more...]

Video Testimonials: 13 recommendations to better video testimonials

real estate video

Testimonials seem to be all the rage. Especially in the real estate space. It seems like every time I turn around, a real estate agent or loan officer is asking me for a testimonial on LinkedIn or some other platform. Testimonials are important in part because of "social proof" or relatability but all testimonials are not created the same. A client of mine, who knows how much I love train wrecks, forwarded me a testimonial video for a title company the other day. The … [Read more...]

Different

real estate marketing video

Vanilla is boring. I've said it before I will say it again and again. NO ONE goes out of their way for Vanilla. Yet, vanilla is everywhere. I'm not talking about ice cream, I'm talking about boring, bland, invisible. Most real estate agents are invisible. Not that they are "secret agents" as some call them, no, they are far from it - they are invisible because they say what most other agents say. They do what most other agents do. They hide in plain sight. When I … [Read more...]