What is going on in Phoenix? Hey, I’ve been in title for a LOOOONG time and I have never seen so many real estate markets in such a short period of time. Remember these?
2005-2006 Housing Boom
2006-2008 Housing BUST
2008-2012 Short Sale & REO Market
2012 – ? SELLERS Market
It’s the current sellers market I want to talk about in this post.
If you have been in real estate for any length of time you have likely heard the real estate motto “LIST TO LAST”. Translation: If you want to last in real estate you have to LIST properties.
This is especially true in a our current sellers market as I am sure you have noticed, there is a TON of competition in the buyers market right now, especially in the lower price ranges.
I have been using video in my real estate business for almost 5 years. It has changed how I market myself. I don’t SELL you. I don’t STALK you; I help my ideal client (YOU) find me online when they are most interested in hearing what I have to say.
You can do the same.
The competition for listings is fierce. Remember the old saying “You don’t get a second chance to make a first impression”? Meaning, when you interview for a listing and are competing with other agents you need to bring your “A Game”. You need to present a clear reason why you are the BEST agent, the best solution for them to list with.
I want to help you do that.
It started innocently enough. A client of mine going on a listing appointment asked if I could make him one of my video tours to demonstrate how he was going to market the sellers property. He was competing against 3 other agents, 1 of them – the sellers friend (of course).
He showed the seller something the other agents didn’t have. A video. Not just a video but a video that brought the home to life. A video that allowed the sellers to mentally move into the house. A video that brought out the sellers emotions. “You can do that for our house?” They asked. “My Videographer can”, (That’s how I encourage ALL of my clients to introduce me as no matter how strong your competition is for a listing, other agents surely won’t have their own videographer)
He got the listing.
That has happened over and over again. My clients are “winning” by showing sellers something of VALUE their competition does not have – video. Not just video but professional video. I use the same cameras and tools that are used to film some of your favorite TV shows and commercials. I support my clients in many ways, I have even gone on listing appointments with them
Now it’s your turn.
Below is an unbranded video. A video that you can use in your marketing to sellers. A video you can use in any way you would like: on your real estate website, facebook, twitter, Pinterest, on direct mail pieces to drive traffic back to your site (bit.ly), in listing presentations etc.
Beating Most 3rd Party AGGREGATORS (your biggest competition online)
Sellers go NUTS for this kind of marketing as it is VISUAL and shows what you HAVE DONE while your competition will be talking about what they CAN DO. These videos also have the added benefit of a 57 times greater chance of appearing on Page 1 of Google compared to text alone. Can you see how powerful that can be?
I want you to beat your competition. I want you to get as many listings as you can. Then I want you to contact me, and I will shoot them for you. Your sellers will LOVE you. You would be amazed at the things sellers say when I roll in with my camera bags, tripods, sliders, lights etc “I can’t believe you are doing this for me, thank you!” another seller said “I’ve been telling all my neighbors about this” – they are talking to the agent, not me.
Here is the video. You can see others I have made on the HD Real Estate Videos tab of this website.
If you know how to rip it from YouTube, go ahead. If not, and you would like me to send it to you please fill out the form below. Go out and get your unfair share. Then contact me. Let’s grow our business TOGETHER. Win/Win.
