Real estate videos for marketing are not the future. They are the present. I meet people all the time that ask me “were you scared when you first got in front of the camera?” I take a step back, look at them square in the eye and say – OF COURSE!
For some reason we (humans) think we came out of the box with a set skill, but never really think what it took to perfect it. Look at Lebron James. Lebron makes playing basketball look easy, so much so that sometimes I think I can ball with him. I know right!
I’ve made hundreds of real estate videos for marketing. I wasn’t always good on camera, I wasn’t always comfortable in my own skin. I used to care what you thought – about me. Notice I said “use to”. One of the things you learn when it comes to public speaking, being on video etc is you need to get out of your own way. I see so many people who’s only chains – are themselves. They focus on what other people think. People they don’t even know.
I have over 500 videos on my YouTube channel (200 public). While my real estate videos for marketing may look slick and professional now, it certainly was not always that way. When I first started using real estate videos for marketing I talked about me. How awesome I thought I was. Why I was better than others. Why my title company was the right fit. NO ONE watched my videos. This is where I first learned about the concept of value. Of engagement.
Most people would delete old real estate videos for marketing from YouTube. Not me. My real estate marketing classes are often packed with real estate agents that want to learn how to use real estate video in their business. I believe they need to know how I started and how they will too. That’s why I leave all my old videos on my YouTube channel. The progression from poor message, poor camera angle, poor lighting, poor editing to professional is evident over time. It certainly was not overnight.
There are many ways to tell a story. When most think about real estate videos for marketing the mind goes directly to someone in front of a camera talking – a talking head video. The thought of this makes most cringe. There are plenty of ways to tell a story without appearing on video yourself. Â You can make a screencast. Interview someone else. Import photos into an editing software and add a Ken Burns effect, use animation, narration, make a whiteboard video and so on. You can convey information in a way consumers prefer without being in the video yourself.
As I mentioned above, I teach real estate marketing classes. One of the best ways to announce classes is with real estate videos for marketing. Video is easy to share, video is fast, video is cutting edge, is searchable and video is entertaining. Next month I will start teaching real estate marketing classes again, to announce this I could have written a blog post like this one, posted something on facebook or Twitter, made a talking head video; I could have done any number of things. I chose animation.
This type of video is engaging, informational and educational. When it comes to using video in your real estate business you don’t have to be in front of the camera to get your message across. There is more than one way to tell a story. Let’s see how educational video can be. You should now know where to go to learn more about my real estate marketing classes. Those that attend will even learn how to make real estate videos for marketing like the one above.
