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Real Estate Video: Is Video Only For Luxury Real Estate?

real estate video marketing

I got a call the other day from a real estate agent in Minnesota. He, like other real estate agents around the country, contacted me after seeing one of my real estate videos online, through Google or YouTube. He had heard a lot about using video in real estate, did a Google search about real estate video marketing and found this website. He told me he clicked through from Google to an article about using video in real estate. About how important using video is in real … [Read more...]

Should You Try And Sell For Sale By Owner?

listing syndication

Let me guess. You want to sell your home. Or at least you WOULD sell your home if you COULD get the right price for it. And IF you can get the right price for it (because we all believe our home is a castle and that it WILL sell right away), should you try and sell for sale by owner? Smartest OR Dumbest? Depending on who you ask or what you read, trying to sell your home For Sale By Owner is either the SMARTEST thing you can do or the DUMBEST. You are likely to see the … [Read more...]

Video For Real Estate Agents: How To Sell Yourself WITHOUT SELLING Yourself

real estate video

I know the title of this post seems weird right? I mean, how can you sell yourself without selling yourself? Even further - as a real estate professional, aren't you SUPPOSED to SELL yourself? Like an elevator speech of some kind? You may be thinking "What are you talking about Stephen, have you lost it - Idiot?!" Nope. Let me explain. In my experience, everyone has or has had a friend that thinks they are "it". You know the type - "Oh My Gawd, everyone LOVES me" and "I … [Read more...]

Video For Real Estate: 14 Ways NOT To Make A Housing Market Update Video

housing market update video

Oh My GAWD. ANOTHER real estate video on YouTube. Let me rephrase that... another HORRIBLE real estate video on YouTube. This time it wasn't a SHAKEY property video. It wasn't a real estate video with BAD audio. It wasn't even a real estate video of a real estate agent talking about how AWESOME he or she thinks they are. Nope. This real estate video was about the Phoenix housing market, a housing market update video. The real estate agent had the best intentions and yet it … [Read more...]

Real Estate Listing Strategy: How I Got My FIRST Listing!

My First Listing

I went on my FIRST listing appointment. Now before you think or say "sooooo?" Consider this... I am not a estate agent. I am not a REALTOR®. Nope. I am a business development manager for a title company. If this story is new to you, you may want to check out the original post Real Estate Listing Strategy: My First Listing Appointment. So as the title of this post reveals, I got the listing, actually my client did. And it was everything I thought it would be. In fact, it … [Read more...]

Real Estate Video: Developing A Video Plan

video for real estate agents

So you are going to start using video in your real estate business. Great! Do you have a plan? Specifically, do you have a real estate video plan? Real Estate Video isn't like "field of dreams" ya know, just because you build it does NOT mean they will come. Which means you need a real estate video plan. A real estate video plan will save you a lot of time and money and it will actually make you more money because you won't be making crappy real estate videos like those … [Read more...]