It’s November 2012. If you are a real estate agent in Phoenix you are likely already getting the calls, blast emails, postcards, flyers and other solicitations. They are from your real estate broker, competing real estate brokers, team leader, title companies, mortgage companies or other vendors. What do they want? To help you with your real estate business plan and 2013 real estate business goals.
They know. They know the holidays is a great time for some real estate agents and for others “not so much”. The holidays are when many real estate agents will be reminded of the past year and what they would like next year to look like. This is the time when you are most likely to want to make a change in your business.
For many of you “more business” or “generate more leads” will be on your 2013 real estate business plan. If you are exclusively an REO agent or short sale agent you have likely already realized, focusing on one niche can be great when there is plenty of activity in that niche but devastating when a foreclosure moratorium or inventory crises sets in.
Many of your vendors and coaches have great ideas. They know WHAT you should do to grow your real estate business: stay in contact with your database and sphere of influence to remain “top of mind”, sit open houses, be on page one of google, use video, leverage Craigslist and mastermind with other agents. They know WHAT you should do but “the devil is in the details” as they say – can they actually show you HOW or help you implement those goals? If the answer is no – the video below is for you.
The market has changed. Not just the real estate market but real estate marketing and consumer behavior around it. To many consumers, a real estate agent is a commodity. If they are all the same, or appear to be, why not choose the first one they find? Many consumers will find that first agent on the Internet when asking a search engine like Google a question: 4 bedroom, 2 bath home, Chandler 85248, Homes for sale near Intel Chandler. 80% of consumers will choose the first real estate agent they find. In 2013 we want to help you reach your business goals. Contact your favorite Grand Canyon representative, come to one of our real estate marketing classes or fill out the form below to start 2013 on the right foot. We will even help you make videos like the one you just watched. Imagine sending a seller a video like the one above of your marketing plan or listing presentation BEFORE you even meet them? Other agents will tell consumers what they will do to sell their home, you will SHOW them. Did I mention video will de commoditize you? Help you stand out? Give you a face? You know what to do.