You will be using video in your real estate business not because it is cool or sexy, no – you will be using video in your real estate business because the CONSUMER is demanding it. Nothing, no form of media can convey information like video. Not radio. Not pictures. Not text. Video is uniquely suited for real estate because, as you learned in the “How To Use Video In Real Estate” series – consumers are visual.
Video is fast, emotional, uses more of our senses and video is here to stay. Those not using video in real estate run the risk of being irrelevant. Think about that for a minute. If you were looking for information about a home you like, would you prefer 25 pictures of it or a video? A long article or a video? A podcast or a video?
If you are going to be using video in your real estate business you will need a place to house it or host it. YouTube is that place. With over 55% marketshare, YouTube is the largest of the video hosting websites. In addition to being FREE, it is also owned by the worlds largest search engine – Google. Every REALTOR should have a YouTube Channel.
Below is a HOW TO instruction that will walk you through HOW TO set up your YouTube Channel. Oh and while you are watching my VIDEO – ask yourself…. could you have understood HOW to do this if I wrote everything you SEE down? If I spoke every word? Probably not. Why? Because humans retain 58% MORE information when we are shown HOW TO do something.