“The Spider and the Fly” Amazing! But Does It Miss The Mark?

AMAZING! Or Miss The Mark?

I saw a real estate video for a mansion in Malibu, California yesterday. It was AMAZING. The coloring – perfect. Camera work – perfect. Editing, lighting, audio, music, placement, actors – perfect. I saw the perfect video, yet – did it miss the mark?

huh?

I can hear you already, “Stephen, are you stupid? Crazy?… how can a video that you yourself said was PERFECT miss the mark?”

Let me explain….

The video, titled “The Spider and the Fly” a 3:46 MASTERPIECE, is making its rounds on the Internet right now. Many of the guru’s and experts in the real estate space are putting it up an an AMAZING video, a video that you, as a real estate agent or REALTOR® should possibly take note of, a video that shows what’s possible when you use video in your real estate business. It is. Yet. . the experts may be wrong on this one.

I’m not a fan of experts. Especially in the real estate space. Many of them have no credibility as they do not and have not done the things they encourage YOU to do! I taught a video class the other day where a REALTOR® said, “so, you are the video expert!” . My answer – “Nope just a guy that knows a little of this and that about this and that”. I would NEVER call myself an expert, – in anything – even though you can bet I know more about WordPress, SEO, SEM, Video, Editing, Optimization and Syndication than any of my competitors in the real estate space. There is always someone out there that knows more about something, than me, even though I may know more about it than you.

I’m not an expert. I’m a consumer. At the end of the day that is who our marketing is trying to attract right? When I make real estate videos for my clients listings, website, introduction videos, interviews, screencasts, WHATEVER – when I help them with their real estate marketing I always look at the marketing message not from the REALTORS® perspective but the consumers. What would the consumer what to see or know? What questions would the consumer have about this or that? Does this video, article, interview, screencast – answer them? If the answer is “NO”, then no matter how good the video quality is, no matter how good the audio is, no matter how good the story or lighting is, the acting – if the video does not educate, inform or answer a question – then in my opinion, it misses the mark. See “The Spider and the Fly” below.

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