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Real Estate Marketing: 8 Ways To Get Found Online

get found online

8 Ways To Get Found Online

In my last post we discussed 8 Ways Not To Get Found Online. They included: not having a real estate website, the wrong real estate website, not updating your real estate website, no content, broad keywords and duplicate content. In this post I would like to discuss HOW TO remedy them.

8 Ways To Get Found Online – Organically

1} Get a website. Not just any website but WordPress {self hosted}. Just like all content is not created the same, neither are real estate websites. There are many benefits of WordPress in your real estate business including ease of use, cost, make changes yourself, open source, it’s mobile and video friendly and Google loves it!

2} Get a Good Real Estate Website. I believe we covered this in #1 – don’t you?

3} Update Your Real Estate Website Regularly. Take some time every week to write on your website. You have plenty of things to write about even if you don’t know it. What happened in the past week? What problems arose? How did you solve them? What questions did your clients ask you? This is the kind of content that consumers find value in because it presents a problem they may be facing and {potentially} how to solve it or avoid it altogether. Consumers generally turn to the Internet to Gather Information or Solve a Problem.

4} Create Great Content: Content is blog posts, videos, pictures, podcasts, homes for sale, charts and graphs – content is everywhere but like I said above, it is not all created equally. Unlike the traditional staples of real estate marketing: postcards, flyers, magnets, sports schedules, magnets, calendars, AKA Interruption Marketing, Great content attracts consumers to you. Great content helps a consumer learn more about something that interests them or helps them solve a problem they may be facing. Great content comes from the everyday job of being a real estate agent or REALTOR®. Great content is the purchase contract in your city or state, the home buying process, selling process, final walk through, FSBO, Seller Property Disclosure Sheet {SPDS}, CLUE, schools, employers in the area and all the other things you run into that consumers ask you about.  I bet you are thinking about some right now!

5} Unique Content. Instead of copying the crappy content that someone else wrote and putting it on your real estate website, create your own UNIQUE content, content that is new. Your life is different than mine. Your job is different that mine. The things that happen to your day, day in and day out are unique to you and your business. Write about them. Unique content gives search engines like Google a reason to come and see what is on your website. Once indexed, unique content gives you the chance to come up on Page 1 of Google. {that’s where you want to be}.

6} Talk to the consumer. Stop talking about you and how great you or your real estate company is – no one cares. I know it may be contrary to what you have been told but really no one cares. Why should they? They don’t even know you exist. Instead of talking about you or your real estate company, talk about things that are important to your ideal client. What does a consumer need to know about buying or selling a home in your area? What is so great about it? Not so great? What problems are consumers in your area facing – foreclosure, short sale, loan programs, downpayment etc.

7} Share Your Content. Once you have written on your real estate website, don’t keep it a secret, share it on social media channels like facebook, Twitter, Google +, Linkedin, StumbleUpon, Flickr and Pintrerest. This is where consumers congregate. Remember  “6 degrees of separation” from years ago? That was before social media, now I bet it’s more like 3. You never know who will find or even share your masterpiece with their 100 or even 1000 friends or followers. One or more of them could be looking to buy or sell a home in your area. Sharing is not just good for your content, its good for your rankings as well. Google’s Panda and Penguin search algorithm updates, {through social signals like facebook shares, facebook comments, facebook likes, tweets etc} helps Google rank your website.

8} Specific Keywords. Instead of creating content with broad keywords like Phoenix Homes For Sale, a keyword you will likely not rank for, use specific keywords that consumers in your area would use when trying to narrow their search – Phoenix Homes For Sale With Pools, Phoenix Homes For Sale Near Honeywell, Phoenix Homes For Sale Gated Communities and if you really want a specific consumer – Phoenix Homes For Sale Under 200000 Gated Community Pool. You can bet the person that asks Google that question knows EXACTLY what they are looking for. Question is – are you the solution?

I know this post is 8 Ways To Get Found Online but here is a bonus:

9} Indexable IDX. An IDX or Internet Data Exchange allows consumers to search for homes on your real estate website. A real estate website without an IDX is like a car without a steering wheel. Traditional IDX tools are displayed within an iframe, {framed in} which offer little or NO SEO benefit as search engines cannot see the content {homes for sale} within them. An Indexable IDX is not displayed within an iframe and creates separate posts for each listing in your local MLS. Posts that Google can crawl and index, resulting in increases in traffic to the websites using them. A traditional IDX is great when a consumer gets to your website, an Indexable IDX will actually help them get there. If you are in Phoenix, check out the GetFoundIDX, an indexable IDX built specifically for WordPress real estate websites. It’s permalink structure is customizable and it supports video on property detail pages.

Takeaway

In the last 2 posts we talked about the 8 ways NOT to get found online and the 8 ways to remedy them. This list is certainly not all encompassing, there are many other ways TO and NOT to get found online, including SEM or Pay Per Click, banner ads, affiliate and facebook marketing but in my opinion these are the most common plaguing the real estate space. Great content is what consumers are looking for when they ask a search engine like Google a question. Great content can help you get found online but you first need to learn HOW to create it. In my Phoenix Real Estate Marketing Classes I show you the HOW TO of content, video and more. Are you ready to give it a try? Start small, write a little here and a little there – maybe 200 words, to give you an idea, this post is almost 1200 words. Great content is not just text but video as well. Creating great real estate content starts with getting into the “shoes” or mindset of your ideal client. You will need to think more like a consumer than a real estate agent.  In Phoenix and need help growing your real estate business? Please fill out the form below.

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Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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