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Get Your Real Estate Listings At The Top Of Google {How To}

Get Listings At Top Of Google

Get Your Listings At The Top Of Google

If you have been in real estate sales for any period of time you are familiar with 3rd party aggregrators like Zillow, Trulia and Sure they provide some valuable training as well as a platform to advertise your real estate business but at the same time – they cost you business. Here is what I mean

The Double Edged Sword

Any real estate agent that has ever taken a new real estate listing, imported it into their local MLS and then Google’d it knows that the relationship between 3rd pary aggregrators and real estate agents is a double edged sword. A quick Google search usually will reveal your  real estate listing, the one you spent good money on, marketing to sellers to get – not on your real estate website, but theirs. How frustrating.

Someone Had To Do It

These 3rd party aggregrators cost you business, as any consumer that Google’s your real estate listing will likely find one of their websites looooooong before yours. Now, let me be clear, I don’t blame them, I would do the same thing if I was them. With 40% of real estate agents not even having a real estate website, someone had to do it. Someone had to deliver the real estate content consumers are looking for online.  Today 98% of consumers start their home search on the Internet and 80% will choose the 1st real estate agent they find. But what if I told you there is a way to beat aggregators. A way to get your listings at the top of Google above third party aggregators. There is. It’s called video.

How they beat you

3rd party aggregrators beat you in a few different ways. One, their websites are older than yours. Two, they are packed with content. Three, they understand SEO and SEM. Not just content but VALUABLE content consumers are looking for. Mortgage calculators, how to’s, loan information, walking scores, forums, FAQ’s and of course – homes for sale. Compare that to the content on most real estate agents websites: “I’m sooo awesome, ABR, CRS, GRI,  E-pro, Top Producer! etc”. Valuable, informative content is what consumers are looking for when they ask Google a question, and since most real estate agents never update their real estate websites – they don’t even stand a chance. Aggregators will beat you almost every time.

Video Give Real Estate Agents The Advantage

But video levels the playing field for the real estate agents that embrace it. Unlike a RETS feed {Real Estate Transactions Standard} that can be optimized for an indexable IDX on a 3rd party aggregrator website, optimizing the data for search {SEO}, video usually requires someone on the ground – YOU.

3rd party aggregrators can compete and beat real estate agents in almost every way when it comes to getting found online except video. Why? Because they are not here, on the ground like you. They are not familiar with the local area, subdivisions, lifestyle, things to do, local employers, schools, purchase contract, buying or selling process in your city or state –  like YOU. You can make videos and get them on the 1st page of Google just waiting for your ideal client to find them.

Kinds Of Real Estate Video

If you know HOW to create a video and properly optimize it you can beat them at their own game and get your listings at the top of Google. Not just listings either but subdivison videos, market trend videos, screencasts, Hybrid {what I call more than one style}, Powerpoint, Keynote and more. There are 5 ways to optimize a video for search in Google and YouTube, you just need to learn how. You already know that consumers are visual, you are visual. Given the choice of 9 links on a Google search results page and one video, which would you choose? Below is a compilation of some real estate videos tours I shot complete with video statistics.

There are many benefits of video in real estate and it’s not hard.  Technology has made tools accessible and affordable to us all. All you need is a video camera a computer and editing software. I shoot my videos with Canon Mark III, Canon 60D and HD Hero 2 but there are many other good and inexpensive cameras that you can use in your real estate business. They include the Flip Mino, Kodak Zi8, Kodak Zi10 and Sony Bloggie, all are under $300. Don’t let their inexpensive cost fool you, these cameras shoot in 720 and/or 1080p and with the exception of the Flip Mino, they include an external microphone jack for better audio. As you will learn, audio is actually more important than video. Good video editing softwares for PC include SONY Vegas and Adobe Premier Pro. Good video editing softwares for mac include iMovie (free with mac computers), Final Cut Pro, Final Cut Express, Final Cut 7, Final Cut Pro X, Screen Flow and others.

Not all video is the same

Now, just because you can get your listings at the top of Google does not mean it will result in a lead, that’s because all video is not created equal. No one wants to watch a shaky iPhone video with a bad echo of a real estate agent breathing heavily as he/she navigates a vacant home in the 120 degree Phoenix summer or a talking head real estate agent raving about their team or how mnay homes they have sold. No One Cares! In my opinion the best real estate videos educate and inform while telling a story. Check out our HD Real Estate Video Tours for examples.

You can get your listings at the top of Google, you can stand a fighting chance – with video.

Phoenix Real Estate Marketing Classes

If you are a real estate professional in Phoenix, come to our Phoenix Real Estate Marketing Classes. At Grand Canyon Title we will show you HOW to use technology to grow your real estate business. WordPress {self hosted}, Social Media tools like facebook, Twitter, Google + and Pinterest, Mobile Technologies amd of course – video. From traditional real estate listing videos to screencast and green screen we do it all. Notice I said DO IT.

The new era of title company has arrived….

Need Help With My Real Estate Marketing

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Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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  • Kirk Eisele

    Good points Stephen… and, as much as agents don’t like Zillow, Trulia, etc. Google certainly does. Google’s priority is on behalf of the person searching and as you point out, the majors know what to deliver to consumers in depth.

    Your article gives me some food for thought in other marketing areas too… like marketing to agents as well!

    • Stephen Garner, Zillow, Trulia and the others get found online because they are doing it right. They are creating content, valuable content consumers are looking for, on a regular basis. I have nothing against them. Many consumers could care less what real estate agent they work with, they simply choose the 1st one they find when they have need, the one attached to the home they want to see, the one at that open house etc. I’m amazed by the number of real estate agents that have not embraced the internet and at least attempted to model the companies that are doing it right, the companies that continue to dominate the search engines.