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Protected: Pinterest For Real Estate: How To Drive Traffic To Your Real Estate Website With Pinterest

Video thumbnail for youtube video Pinterest For Real Estate: How To Drive Traffic To Your Real Estate Website With Pinterest - My Title Guy

This content is password protected. To view it please enter your password below: Password: … [Read more...]

Get Your Real Estate Listings At The Top Of Google {How To}

Video thumbnail for youtube video Get Your Real Estate Listings At The Top Of Google {How To} - My Title Guy

If you have been in real estate sales for any period of time you are familiar with 3rd party aggregrators like Zillow, Trulia and REALTOR.com. Sure they provide some valuable training as well as a platform to advertise your real estate business but at the same time - they cost you business. Here is what I mean The Double Edged Sword Any real estate agent that has ever taken a new real estate listing, imported it into their local MLS and then Google'd it knows that the … [Read more...]

Real Estate Marketing: 8 Ways To Get Found Online

get found online

In my last post we discussed 8 Ways Not To Get Found Online. They included: not having a real estate website, the wrong real estate website, not updating your real estate website, no content, broad keywords and duplicate content. In this post I would like to discuss HOW TO remedy them. 8 Ways To Get Found Online - Organically 1} Get a website. Not just any website but WordPress {self hosted}. Just like all content is not created the same, neither are real estate websites. … [Read more...]

Real Estate Marketing: 8 Ways NOT To Get Found Online

Real Estate Content Creation

Look here and look there, it seems like everyone is an SEO or Search Engine Optimization expert. They tell real estate agents like you to do this or do that. Post this or post that. All to get noticed by the pretty lady. The pretty lady in this case is Google and she has the power to make or break your real estate business. Since there are so many experts out there telling you what you should do, I thought we should discuss 8  ways NOT to get found online. 8 Ways NOT To Get … [Read more...]

Real Estate Marketing Plans: Where Would you Go? What Would You Do?

Video thumbnail for youtube video Real Estate Marketing Plans: Where Would you Go? What Would You Do? - My Title Guy

If you were looking for information about a product or service, where would you go and what would you do? I know this seems really broad but there is a method to my madness. I ask because I think real estate agents make real estate marketing harder than it needs to be. Most real estate marketing plans fail Here's what I mean To many real estate agents the real estate business is hard. Agents from across the valley come and meet with me and tell me about their expensive … [Read more...]

Real Estate Video Examples. Real Estate Video Statistics

Video thumbnail for youtube video Real Estate Video Examples. Real Estate Video Statistics - My Title Guy

As the Director of Sales Technology for Grand Canyon Title in Phoenix, my job is to help Phoenix real estate professionals leverage technologies to grow their real estate business. While the "staples" of the real estate industry are not going away: postcards, flyers, magnets, calendars, personal notes, branded pens and pads, bill boards, print real estate books, cold calls, SPAM emails etc. technology has made them less effective while making them, in many cases, cost … [Read more...]

“The Spider and the Fly” Amazing! But Does It Miss The Mark?

The Spider and the Fly

I saw a real estate video for a mansion in Malibu, California yesterday. It was AMAZING. The coloring - perfect. Camera work - perfect. Editing, lighting, audio, music, placement, actors - perfect. I saw the perfect video, yet - did it miss the mark? huh? I can hear you already, "Stephen, are you stupid? Crazy?... how can a video that you yourself said was PERFECT miss the mark?" Let me explain.... The video, titled "The Spider and the Fly" a 3:46 MASTERPIECE, is … [Read more...]

Should You Get A .REALTOR, .REAL ESTATE, .HOMES TLD? It Depends

NAR Top Level Domain

I was reading an article recently from Inman asking if NAR will try and govern .REALTOR .RealEstate and .Homes; new TLD's or Top Level Domain's that NAR, allegedly spent big bucks on {$500,000 bones} to create and manage.  In the post titled "Will NAR Govern .REALTOR sites With A Heavy Hand?", I discovered that NAR has applied to (ICANN) Internet Corporation for Assigned Names and Numbers to create and manage these new alternatives to the .com. So, should you get one? … [Read more...]

Using Video In Real Estate? Tell The Story

video for real estate

Remember when you were a little kid? Remember when your mom or dad would tuck you in "snug as a bug in a rug"? I do. What happened next? A bedtime story. I loved bedtime stories. Whether it was my mom reading or my dad - I didn't care. The story is what I loved. Closing my eyes and imagining what it would be like to be that superhero, bear, little boy - whatever! Stories are awesome. We identify with stories. You know what else stories are great for? Marketing. Specifically … [Read more...]

Real Estate Photography. Real Estate Videography

Video thumbnail for youtube video Real Estate Photography. Real Estate Videography - My Title Guy

The other day I was cruising the internet {big shock right} looking for the culprit. Normally I would have to look high and low to find the guilty party, at least I would in any other industry - but in the real estate industry I can easily find them. The culprit is horrible real estate photos or real estate videos and folks - they are EVERYWHERE. It amazes me how bad some of the real estate photos and videos really are. Not because they were taken at the wrong exposure … [Read more...]