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Real Estate Video: Which Lens Is Right For You?

real estate lens

Which Lens Is Right For You?

So you have decided to use real estate video in your real estate marketing, congratulations. I believe there are two types of real estate agents. 1} Those already using video in their real estate marketing and 2} those that will be. As I have said many times before, Real estate agents will be using video in their real estate business not because it’s cool or sexy {it is by the way} but because your ideal client – the consumer, is demanding it.

The latest figures I have seen show that the average seller interviews 5-7 real estate agents, many of my clients have told me that number is more like 2-3 in Phoenix. Regardless of what that magic number is, ask yourself: if you were a home seller, would you choose a real estate agent that is going to take 25 pictures of your home, create some postcards, flyers, maybe do an open house, get your home on an office tour OR would you choose a real estate agent that was going to do all of the above and include an added benefit, that added benefit? you guessed it – Real Estate Video.

Video is uniquely suited for real estate, consumers are naturally visual, not just visual, but emotional as well. You have seen it before. A buyer walks into a home for sale and within 5 minutes, they know “this is the one!”. They can see it, they can FEEL it. Video can help you convey the true feel of a home. Video can help convey YOUR VALUE. If a video says 1000 words, a real estate video says – it all.

As more and more real estate professionals embrace video they will naturally have questions about where it all starts, the camera. Should you use a Kodak Zi8, Kodak Playtouch, Flip Mino HD, Sony Bloggie, or step up to the big leagues with a DSLR camera like a Nikon or Canon. While I have no experience with Nikon DSLR’s, I do with Canon. Canon DSLR’s include EOS, T2i, T3i, 60D, 5D Mark II, 5D Mark III, 7D. While those other camera are “capable”, they cannot and will not equal the video and audio quality you can achieve with a DSLR camera. In addition to superior video and audio quality, a DSLR camera allows for the use of interchangeable lenses. Lenses can make or break your real estate video. They can make that small kitchen look HUGE, brighten an otherwise boring room and bring out the beauty of that backyard oasis. Below are what I find to be some of the best lenses for use with real estate video. Some of them I already have, some of them are on my wish list. I have included links to where you can buy them as well.

One note before we get started. Video is not necessarily cheap, although it can be. While you can get a Kodak Playtouch for under $200, a good DSLR camera starts at around $600, and that is typically the cost for the “body” alone. Lenses, as you will see can cost anywhere from $100 all the way into the thousands. Notice the “s” as in plural – thousands. As with most things, you get what you pay for. My progression in real estate video in regards to camera equipment looked like this: Flip Mino HD –> Kodak Zi8 –> Canon T3i –> Go Pro HD Hero 2 –> Canon 60D. If I could have done it all over again, I would have skipped the Flip, and Kodak and gone straight to the Canon 60D. Maybe you should too. Because I have a Canon, I only feel comfortable discussing lenses for Canon DSLR camera’s. Other great options for DSLR camera’s include Nikon, Olympus, Pentax and Sony

Real Estate Video Lenses


When it comes to real estate video, it is not only about the equipment you use, you can have the best camera with the best lens and still make a HORRIBLE real estate video. It starts with making a video of VALUE. A real estate video that a consumer would not only look for, but watch when they find it. A good real estate video will have great video quality coupled with great audio quality, editing, music and of course, a valuable message targeted to a specific audience. You may find this hard to believe but when it comes to real estate video, and really all video – audio quality is as important if not more important than the video itself. Nothing will make a consumer click off your real estate video faster than bad audio. By “bad” I mean weak, or choppy or echoie {is that even a word?} audio. In a future post we will discuss the mic’s and receivers I use to enhance my real estate video’s. They include shotgun mics, wired and wireless lavaliere microphones and USB microphones. In my “How To Use Video In Real Estate” class we discuss camera’s, microphones, tripods, video’s of value, editing software, video optimization and more. You can see the classes we offer in Phoenix at Phoenix real estate marketing classes. Find a class you like, check the schedule and come learn the HOW TO.

The Future

I have heard there is no such thing as a “self made man”. We rarely do anything substantive all by ourselves. We have to learn from someone, be inspired by someone and often rely on someone. John Maxwell says the definition of a nightmare is “a BIG dream and a BAD team”. I agree with that. We are only as strong as our weakest link. As you venture into new technologies you can save yourself a lot of time and money by learning from someone that is where you may want to be. In the real estate space it is called “modeling”.  Your team can make or break your real estate business. Who do you have on your team? While you certainly have thought about that “1st key hire” you may not have considered your title company as part of your team. It is not just your escrow officer, assistant, systems and tools, it is also your marketing representative. Everyone must do their part to help you succeed. They are all an extension of you and the service you provide. How is your marketing representative helping you grow your business? Listing kits, postcards, flyers, labels, buyers books, sellers books and the like are quickly being replaced by search engines, Craigslist, WordPress, Video, Screencast and Indexable IDX’s.

If you are a real estate agent in Phoenix that has the former rather than the latter, it may be time to upgrade your team. I can help. In addition to being proficient in all the technologies referenced above, my employer, Grand Canyon Title supports me with everything I need to help my clients grow their business. In June 2012 Grand Canyon Title, the largest privately held title company in Arizona, will be the 1st title company in Phoenix, and possibly the country with a dedicated video studio to help you grow your real estate business. I’m talking about state of the art DSLR camera’s, Sennheiser wireless microphones, teleprompter, green screen, lights, Kessler sliders and cranes and more. We will make you look like the real estate professional you are with the latest editing software’s. We can help you grow your real estate business, all you need to do is take the 1st step by filling out the form below.

Contact MyTitleGuy for your Real Estate Marketing Needs

Whether you are a real estate agent looking to grow your business, or a loan officer that needs help getting your real estate clients "found" online - I can help. Please fill out the information below and I'll get back to you asap.
  • Feel free to tell me ahead of time what you want help with. If you have a website that you want me to look at before we talk on the phone, please send it to me. I look forward to speaking with you.


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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  • Real Estate Video

    You took the words right out of my mouth. Honestly, this article sounds like something I would write. Great info and advice. Don’t forget the Tokina 11-16mm – I use this lens on my Canon 60D.

    • Stephen Garner

      Dave, that is one of the lenses on my wish list! Do you have the Tokina 11-16mm? Tell me more, please!

      • Real Estate Video

        lol yes it was the first lens I purchased when I started shooting real estate videos and I’m really happy with it. It comes in real handy for those small bedrooms and externals. I also use a Sigma 50mm f1.4 for various feature shots. Both lenses are used in this video 

        • Stephen Garner

          Great video! Quality is awesome. What slider are you using? Editing software? I’m getting that lens, thanks for bumping it off my wish list… :-)

          • Real Estate Video

            Thank you! I use a Konova slider K3 series. Best $300 I ever spent. I do all my edits in Premiere Pro :)

          • Stephen Garner

            Nice! I just got the Kessler Stealth, it’s sweet! Looking forward to using it on my next propertysubdivision video. I’m a final cut kind of guy