The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Real Estate Video: Which Lens Is Right For You?

real estate lens

So you have decided to use real estate video in your real estate marketing, congratulations. I believe there are two types of real estate agents. 1} Those already using video in their real estate marketing and 2} those that will be. As I have said many times before, Real estate agents will be using video in their real estate business not because it's cool or sexy {it is by the way} but because your ideal client - the consumer, is demanding it. The latest figures I have … [Read more...]

How To Recruit and Retain Real Estate Agents

important factors when choosing an agent

A shift has occurred in the real estate space. Not the real estate market necessarily, the real estate industry is what I am talking about. The real estate industry, once all about the real estate company, ABC, XYZ  is now all about the real estate agent; John Smith, Lisa Jones, Roger Smith. This shift, while good for some -  real estate agents, is bad for others - real estate companies. I remember when it was all about the real estate company, the "brand" if you will. Ask … [Read more...]

What Does It Take To Be A Good Real Estate Agent?

Real Estate Agent Qualities

What does it take to be a good real estate agent? It is not me asking, it's [I'm guessing] everyday people, that are considering getting into the real estate industry Or those consumers looking for a real estate agent. They are researching, gathering information to educate themselves - so they don't make a mistake. I know this question is being asked a lot because they [like most people] ask Google a question: "Qualities of a good real estate agent" and Google, being the good … [Read more...]

Protected: How TO Upload Your Real Estate Videos To YouTube FAST

Video thumbnail for youtube video How TO Upload Your Real Estate Videos To YouTube FAST - My Title Guy

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Protected: How To Make A Real Estate SlideShow In iMovie [Video]

Video thumbnail for youtube video How To Make A Real Estate SlideShow In iMovie [Video] - My Title Guy

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Adapt Or DIE. Lessons For Real Estate Agents

Adapt Or Die

Adapt or DIE. If you have taken high school science you have heard this famous quote referring to Charles Darwin's Theory Of Evolution. Charles Darwin of course was a scientist who argued for the theory of evolution through natural selection. To make a long story, short, Darwin believed it was through natural selection that when members of a population die off, they are replaced by parents that were better adapted to survive and reproduce in the environment in which … [Read more...]

Real Estate Agent Marketing: How Real Estate Tools Have Changed

Video thumbnail for youtube video Real Estate Agent Marketing: How Real Estate Tools Have Changed - My Title Guy

Wednesday afternoon. I pull in my subdivision after a long day at Grand Canyon Title helping real estate agents grow their business with technology. Before I pull in the driveway I get the mail, I'm lazy like that - why walk to the mailbox when you can drive right? I grab the mail, get back in the car and drive to mi casa [my house for the Spanish impaired]. Walk in my house, met my 3 dogs, 2 kids and my wife - Aracely. Mail goes on the counter until I find out how … [Read more...]

Protected: Homeowner Marketing: HOW TO Use Video To Get Listings

Video thumbnail for youtube video Homeowner Marketing: HOW TO Use Video To Get Listings - My Title Guy

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They Ask A Question. How To Get Found Online

question

"In the real estate industry the people are represented by two separate, yet equally important groups. The real estate agents who find or list homes and the loan officers who finance them. These are my stories." This story is 100% true.  So, I'm sitting here in my office at Grand Canyon Title today [Friday] talking to a loan officer when my other line beeps. I look. It's an out of state phone number. 562 area code - Norwalk, CA, or so my iPhone 4s says. I couldn't help … [Read more...]

Real Estate Video Production: How To Use Video In Real Estate Series

Video thumbnail for youtube video Real Estate Video Production: How To Use Video In Real Estate Series - My Title Guy

Close your eyes. Imagine for a moment you are in the market to buy a home in Chandler, Arizona. You have done some research, you know that areas you would like to live in. First choice of course are those homes under $350,000 within 5 miles of the kids school or your job. Like 94% of consumers looking for a home you go to the Internet FIRST. You do a search Google returns 1 of 500,000 results for your search term. As you are about to click "back" on your browser and … [Read more...]