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Real Estate Content. Creating Engaging Real Estate Content

real estate content

Creating Engaging Content

I love WordPress. WordPress has changed my title business in more ways than I can count. Let’s see, uh – I get found online now, I have real estate agents around the country, title companies around the country, home buyers an sellers from around the country contact me.

WordPress allows me to create real estate content easily and efficiently, without having to call someone who calls someone to make a change [for a fee]. I can easily create engaging real estate content, include a strong call to action, and [when I write and create real estate videos on a regular basis] –  I get more leads than I can often handle.

As a real estate agent, more and more of your business will come from the Internet. This is where consumers are looking for homes for sale. This is where consumers go to learn more about the short sale process, or things to do in Phoenix, employers etc. This is where consumers go to learn more about YOU and your VALUE.

Consumers do not just magically find you online. They find you because of the CONTENT or REAL ESTATE CONTENT that you have created. Real Estate Content is to a real estate website what gas is to your car, without great content, written for a specific consumer in mind, you run the risk of getting the wrong traffic to your website or worse – NO TRAFFIC AT ALL. This is why I and others will tell you that CONTENT IS KING.

Creating Rockstar Real Estate Content

I teach real estate marketing classes here in Phoenix. All of  my classes show real estate professionals HOW TO get found on the internet. The vehicle may change [YouTube, Facebook, Twitter, email, Linkedin, WordPress, CraigsList etc] but the gas remans the same – REAL ESTATE CONTENT. I draw upon many sources when I create my real estate content, most from real life. The best content [in  y opinion] educates and informs or solves a problem for a consumer. This is what they are looking for. <pst consumers go to the internet for 2 reasons, Gather Information or Solve A Problem. You can probably see that in your won  behavior. I do not just draw on real life though, I also use a plugin for WordPress called Statpress. Statpress also helps me create awesome, targeted, valuable real estate content.

As I mentioned above, I help real estate agents get found online. This is where the “FISH” are today. Yes, you can door knock, mail postcards and fliers, mail personalized magnets, bake homemade cherry pies for your sphere of influence, advertise on billboards and grocery carts, you can do all of that but these methods of real estate marketing  are becoming less and less effective while  at the same time, becoming more and more expensive. Do you know what the cost of a 1st Class Stamp is today?

In the short video below I demonstrate how I use Statpress to create Rock Star Real Estate Content


WordPress is awesome, the Statpress Plugin For WordPress makes it even better. I find that the Statpress plugin helps me to create better real estate content for my ideal client to help them find me online. Better  real estate content means more specific visitors, more specific visitors means visitors that are ready to make a decision. That decision? “I need a title person that can help me grow my real estate business”.

Are you a Phoenix Real Estate professional that would like help with your real estate marketing? I can help. Please fill out the form below

Need Help With My Real Estate Marketing

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Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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  • Anonymous

    Awesome post, Jay. I must say your videos are very “Edutaining”. Great intro :)  I double you on loving WordPress. Some of their free plugins are priceless including Statepress. Keep up the good work!

    • Stephen Garner

      thanks aaron. WordPress is a real estate agents best friend, too bad there are so many still using those statics sites that are really not meant to get found online. {I’m trying to change that though}. One step at a time right?