It seems like every time I check my YouTube channel [which is a lot by the way] there is something new. Not surprising, YouTube and Google [YouTube’s owner] have always been well above the curve in my opinion. The changes in my Youtube Channel may be in anticipation of YouTube’s announcement at the Consumer Electronics Show in December 2011 that “90% of all traffic will be video“. Regardless of their rationale, I am a fan – mostly anyway. [No more friends?]
2011 Changes To YouTube Channel
- Moved Subscribe button to make it more prominent
- Removed star ratings, added “Like” button
- Added Google +1, facebook and Twitter Integration
- New Comment Box
- Changed License Feature adding “Creative Commons”
- No more Font or Color Selection
- Friends, Subscribers and Subscriptions no longer displayed
- YouTube Insights renamed to Analytics
- New Tabs “Channel, Featured and Video” added
- and who can forget about the experimental channel design code name: Cosmic Panda?
Yes there are some serious changes happening over at YouTube. I have made no secret of the fact that I believe [in the real estate space] video is the future of real estate marketing. When it comes to video marketing in real estate it simply makes sense. If you were a consumer, would you prefer to look at 25 pictures of a home or a short video? Exactly.
Video conveys so much more than a picture, word or text ever could. This is [in part] because video is not only visual – it is also emotional. Ever have a buyer walk into a home and proclaim “this is the one, I can just feel it?” Exactly.
Real Estate Video Marketing Excuses
Video is the future for the real estate professionals that embrace it. Most simply won’t. They will get caught up in the standard excuses I hear from real estate peeps
- no time
- too expensive
- don’t know how
- don’t know what to make videos about
- want to lose 10lbs first
- I’m having a bad hair day
- I’m not a producer, I’m a REALTOR
- and on and on and on
These excuses the “traditional” real estate agent uses as roadblocks only helps my real estate clients, those that are forward thinking enough to learn as much as possible about this amazing vehicle. It’s the reason why 6 of the 16 Phoenix real estate marketing classes I teach are dedicated to video.
But I digress
New Embedded YouTube Player Features
Today when I logged into my YouTube Channel I noticed another round of changes, changes that appear to help encourage sharing and engagement.
clicking “Share” opens up additional options for your content to be shared across the net including Blogger, Hi5, Linkedin, StumbleUpon, Tumblr, MySpace and more.
Clicking “more information” will open a drop down that reveals what the video is about as well as the number of subscribers the channel has and likes the video has received. One of the things I most like about this new look is the “subscribe” button. One of the classes I teach is HUB Marketing, as the name implies it is about marketing to the HUB – your website.
There are plenty of guru’s in the real estate space that would have you believe “all you need is facebook!” The HUB marketing class encourages and demonstrates how to drive traffic from social media sites like facebook, twitter, linkedin, stumbleupon as well as email, direct mail and more to your real estate website. This is where consumers can be engaged, search for properties and learn about your competency and value without you having to resort to the typical real estate message of “I’m awesome” or “I sell more homes than anyone else”. [Consumers don’t care by the way, but that’s another story altogether]. All roads lead to ROME, ROME is your website.
Prior to the ability to have viewers subscribe to my YouTube channel on my website, if my ideal client [a real estate professional] watched one of my videos and found enough value out of it to subscribe to my YouTube channel they would have to leave my website to do so. NO BUENO. I want to drive traffic TO my website not AWAY from it!
Take a look at the changes to YouTube’s embedded player below and if you are a real estate professional that appreciates a no nonsense approach to real estate marketing, one where its NOT about YOU but, instead the consumer – subscribe to my channel. Leads now go to the best marketers, not necessarily the best real estate agents.
Are you a Phoenix real estate professional that would like help growing your real estate business? Please fill out the form below, I help real estate professionals get found online, where over 94% of consumers start their home search.