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Website Introduction Video: 5 Tips To Create A ROCKSTAR Website Intro

March 17, 2012 by 1 Comment

Website Introduction Video Tips

Right now there is a couple. They are in New York, Boston, Washington DC, Iowa, maybe even here in Phoenix, Arizona. They are considering moving. They are looking for information about buying or selling a home, short sale vs foreclosure, foreclosure avoidance programs etc. Before they call anyone, before they ask a friend before they DO anything they, like 94% of consumers will go to the Internet. This scenario plays itself out thousands and thousands of times every single day.

They head to a search engine – Google most likely – and they ask it a question. If you don’t know how consumers search for real estate you may think they would type “keywords” like “Homes For Sale Phoenix”. Yea, Uh, they don’t. Well, they may but the overwhelming majority will ask it a question. Sometimes that question is 4 words, sometimes it is 14. Either way, you can help them find you online by creating the real estate content they are looking for when they ask Google that all important – Question.

 

They ask a question












 

 

 

 

When they land on your real estate website, hopefully {for you} they will “land” on the exact page that contains the information they are looking for {if they land on your home page you have failed}. If your title is strong and intrigues them they will read the 1st paragraph. If the 1st paragraph is good they will likely read the body or content, and so on. You can get their attention, you can give your content a personal touch and you can significantly increase your real estate leads with a Website Introduction Video .

Imagine landing on a page with the content you asked Google for, and as you are reading the text you notice a little box with an image that says “play” in the sidebar or in the header. It’s a video! It’s a video made specifically for you! A Website Introduction Video  is a great way to welcome your visitors, convey value and answer a question. Many real estate agents will make a Website Introduction Video about themselves

“my name is Stephen, I’m a Scorpio, I’m from New York, I am an ABR AND a GRI, Oh and I am also a CDPE! Last month I was #1 in my office and I will work hard to help you realize your home goals”

One word.

FAIL.

No, actually – 2 words -

EPIC FAIL.

A Website Introduction Video should not necessarily be about YOU, it should be about the consumer, about your ideal client, HOW you can save them time or money. Below are some tips for creating a ROCKSTAR Website Introduction Video for your WordPress real estate website.

Website Introduction Video Tips

 

Website Introduction Video Tip 1: BE UNIQUE

Be different. Don’t start with your name. They do not care about you yet so your name is irrelevant.  Start with something to grab their attention. If you wrote an article about avoiding foreclosure you can start with “Would You Like To Save Your Home?!” Would you like to save your credit? Of course you would. Hello I’m Stephen Garner.. . . . ” follow with content.

Consumers will only remember your name IF YOU have given them a REASON to remember your name. Otherwise you are just another real estate agent.  Grab their attention and introduce yourself LATER.

 

Website Introduction Video Tip 2: ASK A QUESTION

Ask a question that connects the consumer with YOU and what you DO. Staying with the avoid foreclosure theme you could say “Have you received a notice of default?/notice of trustee sale?” asking the consumer a question will help you GRAB and KEEP the ATTENTION of your audience. Here is a neat trick: Even if the consumer does not answer the question out loud [YES I HAVE/NO I HAVE NOT] they will STILL be THINKING OF THE ANSWER. Guess what – They are now FULLY ENGAGED.

 

Website Introduction Video Tip 3: ADD A STATISTIC

Give a statistic or a shocking statement that will grab your audiences attention. Again, keeping with the same theme above - avoid foreclosure – “Last year over 80% of all the sales in the Phoenix Metro Area were Distressed sales – either REO or Short Sale, YOU ARE NOT ALONE!” Then talk about HOW you can HELP.

 

Website Introduction Video Tip 4:  TELL A STORY
I love stories. I have written about their impact in marketing, infact – EVERY post I create starts with or ends with a STORY. Stories are incredibly powerful. Stories bring YOU and WHAT YOU DO to LIFE. Stories also help consumers see you as a PERSON instead of a COMMODITY. HOW MANY REAL ESTATE AGENTS ARE THERE IN PHOENIX AGAIN? Yeah. Exactly. See

 

Website Introduction Video Tip 5: PERSPECTIVE
Who are you talking to? One of the things I teach in my real estate marketing classes is the importance of knowing WHO you are talking to. If you don’t know WHO you are talking to your message will be all over the map, it won’t be engaging and it will SUCK just like most of the other agents that try using video in their real estate business without a plan. You should focus on WHAT YOUR IDEAL CLIENT WANTS TO HEAR more than WHAT YOU WANT TO SAY. This can be hard for many real estate agents because many believe it is about them, their knowledge, experience, awards.  2 words – IT’S NOT.
What is of interest to your ideal client? [the client you wrote the article for that your website introduction video will be on] Who cares about you? Don’t tell your life story, no one cares. It’s about the person watching your video or reading your content – not you. Give a little about you but think of what you are saying – from the consumers perspective. Why would they want to hear from you? WHAT would they want to hear from you?  Marketing is about hats. Make sure you know WHICH HAT YOU ARE WEARING!
Website Introduction Video Tip 6: CALL TO ACTION
I know I said there are 5 tips but here is a 6th. CALL TO ACTION. You can have the best SEO and the best content but if you do not know HOW TO use a compelling call to action, it could be all for nothing. Your call to action or CTA will often determine if a form is filled out on your website or not. Whether you get a lead or not. One of the marks of a real estate agent that needs more sales training is a weak call to action. is there one? Is it pushy [like the typical sales person] or does it offer the promise of value – for the consumer? A call to action tells your audience

  • WHAT to do
  • EXACTLY HOW to do it – AND
  • The VALUE they will receive for DOING it [VERY IMPORTANT]

 

Takeaway:
Using these 6 Website Introduction Video tips will help you grab and keep your audiences attention. Regardless of how good of a real estate agent you are, NO ONE WILL FIND YOU if your real estate content is about you and not your ideal client. When it comes to getting leads [what you live on by the way] your real estate business depends MORE on what kind of MARKETER you are and LESS on what kind of REAL ESTATE AGENT you are, because with over 94% of consumers starting their home search on the Internet and 80% choosing the 1st real estate agent they find, it’s the best marketer that will get the leads, not necessarily the best real estate agent.

Click HERE to watch my Website Introduction Video

 

I help Phoenix real estate agents grow their business. Video is just one part. I also help with WordPress, Content Creation, Screen Capture, Video – creation, editing, optimization, syndication . Can your Phoenix Title Company help you get ready for the future of real estate marketing? Let’s talk. Fill out the form below. I help real estate professionals get found on the internet, I can help YOU TOO.

I Want To Talk About Working With YOU

Are you a Realtor or loan officer in the Phoenix metro area that wants more business? From WordPress to Video, Content Marketing to Social Media for BUSINESS, I can help. Please fill out the form below. Let’s talk.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.

 

Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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