
Right now there is a couple. They are in New York, Boston, Washington DC, Iowa, maybe even here in Phoenix, Arizona. They are considering moving. They are looking for information about buying or selling a home, short sale vs foreclosure, foreclosure avoidance programs etc. Before they call anyone, before they ask a friend before they DO anything they, like 94% of consumers will go to the Internet. This scenario plays itself out thousands and thousands of times every single day.
They head to a search engine – Google most likely – and they ask it a question. If you don’t know how consumers search for real estate you may think they would type “keywords” like “Homes For Sale Phoenix”. Yea, Uh, they don’t. Well, they may but the overwhelming majority will ask it a question. Sometimes that question is 4 words, sometimes it is 14. Either way, you can help them find you online by creating the real estate content they are looking for when they ask Google that all important – Question.

They ask a question
When they land on your real estate website, hopefully {for you} they will “land” on the exact page that contains the information they are looking for {if they land on your home page you have failed}. If your title is strong and intrigues them they will read the 1st paragraph. If the 1st paragraph is good they will likely read the body or content, and so on. You can get their attention, you can give your content a personal touch and you can significantly increase your real estate leads with a Website Introduction Video .
Imagine landing on a page with the content you asked Google for, and as you are reading the text you notice a little box with an image that says “play” in the sidebar or in the header. It’s a video! It’s a video made specifically for you! A Website Introduction Video is a great way to welcome your visitors, convey value and answer a question. Many real estate agents will make a Website Introduction Video about themselves
“my name is Stephen, I’m a Scorpio, I’m from New York, I am an ABR AND a GRI, Oh and I am also a CDPE! Last month I was #1 in my office and I will work hard to help you realize your home goals”
One word.
FAIL.
No, actually – 2 words –
EPIC FAIL.
A Website Introduction Video should not necessarily be about YOU, it should be about the consumer, about your ideal client, HOW you can save them time or money. Below are some tips for creating a ROCKSTAR Website Introduction Video for your WordPress real estate website.
Website Introduction Video Tips
Website Introduction Video Tip 1: BE UNIQUE
Be different. Don’t start with your name. They do not care about you yet so your name is irrelevant. Start with something to grab their attention. If you wrote an article about avoiding foreclosure you can start with “Would You Like To Save Your Home?!” Would you like to save your credit? Of course you would. Hello I’m Stephen Garner.. . . . ” follow with content.
Website Introduction Video Tip 2: ASK A QUESTION
Website Introduction Video Tip 3: ADD A STATISTIC
Website Introduction Video Tip 4: TELL A STORY
Website Introduction Video Tip 5: PERSPECTIVE
Website Introduction Video Tip 6: CALL TO ACTION
- WHAT to do
- EXACTLY HOW to do it – AND
- The VALUE they will receive for DOING it [VERY IMPORTANT]
Click HERE to watch my Website Introduction Video
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