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Video Marketing Real Estate: Subdivision Marketing

video marketing real estate

She Knows

You know. Video Marketing Real Estate. Well maybe you don’t know but your wife does. Regardless of where you live now – she knows where she wants to live – next.  I betcha.

I grew up in Upstate New York, if someone asked me where I lived when I was growing up I would say “Midland and Ballentyne” [the cross streets of my home] we didn’t and still don’t have subdivisions in Syracuse. Today I live in Chandler, Arizona – if someone asked me where I live today I would not say the cross streets – Dobson and Germann – I would say “Germann Country Estates”.

We Identify With Subdivisions

I would say Germann Country Estates because it gives the person asking “where do you live” an exact answer. Here in Phoenix, we may not know our intersections but we certainly know our subdivisions. If I said “Dobson and Germann” I would likely need to explain further, “no, not Pecos Ranch Estates or Stonebridge, no not the apartment complex, but the northwest corner – Germann Country Estates”.

The fact that we identify with our subdivisions can help you grow your real estate business – rather easily. Let me explain. If you have visited before you know that I believe “the best marketers tell stories”, stories are engaging, interesting and allow your readers [you in my case] to participate and identify with me. So – let me tell you a story:

10 years ago my wife and I moved from Scottsdale to Chandler. We went from Scottsdale Ranch to Brittany Heights [notice the use of subdivisions?]. We moved because we decided we wanted to have kids – yep, it’s that time in every guys life where you realize there is no going back! We would have liked to stay in Scottsdale but buying a bigger home in Scottsdale was well outside of our price range, so we headed south east – 21 miles southeast to Chandler.

She Was Happy – But Not Really

We bought a 3,000 square feet 4 bedroom, 2 bath home in the Brittany Heights subdivision. Over time we made it our own, we added a pool, landscaping, paint, new appliances etc. Life was good. New baby, new house, new job – I had just started in the title industry. There is a grocery store – Fry’s – 2 miles east of my house. When I was at work my wife did the shopping, Fry’s is where she went. Fast forward 4 years and the wife says “I’m going to the grocery store, do you need anything?” I said Nope, told here to be careful and went back to watching TV.

She Knew Where She Wanted To Live

30 minutes later, there is a screech in my driveway. I look up and see it is my wife running in the house “Stephen!, Stephen!” she screamed – I got up and immediately thought the worse, “WHAT! What’s WRONG?” I screamed, she said – get in the car, I found it”. As I got in the car, my wife explained, “I found IT, and it’s PERFECT!”. She made a left on Germann, drove half a mile to the east and made a left turn into a gated community – Germann Country Estates.

I come to find out this: over the years, my wife would make a left out of Brittany Heights and head east towards Fry’s grocery store, as she passed Germann Country Estates, she would look to see if the gate was open. If the gate was open, she would drive in. She did this week after week, year after year – she always knew she wanted to live in that subdivision – I HAD NO CLUE.

Needless to say, we bought the house.

How Consumers Search For Homes Has Changed

This was years ago. Before we used the internet to search for homes – we drove by them. Fellas, ask your wife what subdivision she wants to live in next and she will likely tell you the name of a subdivision – she already knows. You can capitalize on this and help home buyers and sellers find you online by creating Video Marketing Real Estate content about specific subdivisions you want to own. I say OWN on purpose because with over 94% of consumers starting their home search online, they will find you IF you know HOW to create Video Marketing Real Estate content they would look for when they have a need. The ladies don’t drive in a subdivision so much anymore, today they simply do a Google search, this is what they would find.

subdivision marketing






Video Marketing Real Estate

I have been in title for over 10 years. Over the years I have helped countless REALTORS with their real estate marketing. Real estate marketing has changed. The 1st rule of sales and or marketing [mine anyway] is: be where the fish are. The fish, consumers, are online. More and more of your business is going to depend on them finding you when they finally have a need for your real estate services, you can get your phone to ring if you understand the new reality of real estate marketing: WordPress, SEO, Video, Video Editing, Video Optimization, Video Syndication, Twitter, Content Creation, Video Marketing Real Estate and more. As luck would have it, I teach classes and help clients of Lawyers Title with all of them 8-)  I created the below Video Marketing Real Estate video myself. I used a DSLR Camera, Final Cut Pro X, Camera mounts, 50mm and 18-55mm lens. I teach Video Marketing Real Estate classes around the valley for Lawyers Title. I will show you the HOW TO. Creating a video is one thing, getting it to rank on the 1st page of Google and YouTube is another. I know how to do both.

If you are a Phoenix Real Estate Professional that wants help growing your business, please fill out the form below. Many title companies SAY they can help you grow your business – Lawyers Title Can.

I Want To Talk About Working With YOU

Are you a Realtor or loan officer in the Phoenix metro area that wants more business? From WordPress to Video, Content Marketing to Social Media for BUSINESS, I can help. Please fill out the form below. Let’s talk.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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