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Phoenix REO Real Estate Agents Could Have Tough Road Ahead

Phoenix REO Real Estate AgentsMy how things change. They say what goes up must come down.  If this statement is true for any industry it’s real estate. It is called a real estate market for a reason. Markets are living, breathing things – susceptible to outside pressures: local, state and federal government, banks, consumer perception, I could go on and on.

Let’s look at the recent markets in Phoenix. In 2004 there was the refi market, 2005 was the investor market, 2006 thru 2012 were the REO market and 2007 to {oh let’s say 2016} will likely be the short sale market.

 

I was a title rep in Phoenix. My job is to get REALTORS, Investors, Builders, Buyers, Sellers, FSBO’s to use my Gilbert title company over one of the other 60+ in the Phoenix Metro area. I go where the business is. In 2004 the business was with banks and mortgage brokers, in 2005 the business was with REALTORS and Builders, in 2006 – 2012 the business was with Banks and REO Real Estate Agents.

I go where the business is.

I called REO real estate agents here in Phoenix. I called, emailed, facebook chatted, tweeted, I did everything [I could] to get in front of them. My message was simple. I wasn’t looking for business, no – this was not a one way relationship, I was looking for a trade. The trade: Use my title company and I will help you get ready for the next change in the market. You see marketing had changed considerably from 2005 to 2007. From direct mail to websites, seo, social media, video. From chasing consumers down to having them find you online.

Many REO Real Estate Agents met my trade with disbelief “this market is going to go on forever!”, another REO real estate agent pulled out a list of the top 250 REALTORS in Maricopa County to show me where he was [thank you for that!]. Others didn’t even return my phone calls.

I tried.

This was a very frustrating time in my title business. For as long as I have been in the title industry, I have been one of the top performers. I built my business on relationships and value. For the 1st time in my career it was not about me or the value that I could provide. Business was being directed and decided by asset managers, REO real estate agents, people that I didn’t know that didn’t know me.

This was a very disheartening time for me. Rather than sit and do nothing I studied marketing. WordPress, Video, SEO, Optimization, Content Creation, What Consumers Want, Search and more.

I found an outlet. Video.

The real estate market has changed again. in 2007 there were over 25,000 REO listings in the Phoenix Metro area. Last year at this time there were over 10,000 REO listing in Metro Phoenix, today there are only 1,500 REO listings. As REO real estate agents, the former kings of the Phoenix real estate market, do everything they can to remain relevant, to remain in business – calling old databases – [Hi Bill, Hi, it’s me Stephen, I sold you a home back in 2005, how are you? Long time no talk, how is your [CLICK!] I wish many of the REO real estate agents would have taken heed and realized real estate markets do change. You will not be the top dog forever.

I always knew this real estate market would change, but even I did not know it would be this drastic or occur this fast. This is what I said back in 2010.



The market has changed, its not too late. If you are one of the REO agents you have a few choices. You can keep riding this REO train off into the sunset or you can shift your business from REO to Short Sale and Resale. The way you get business has changed. Instead of banks handing you listings you now have to help consumers find you on the Internet. You need to provide value they would look for when they finally have a need to buy or sell. While many of your vendors cannot help you make this change, I can. I can because I made it myself 3 years ago. I don’t walk into real estate offices anymore and ask for business, I don’t cold call or send mass emails, I create content for my ideal client to find me when they have a need. Lawyers Title will teach you HOW with our Phoenix Real Estate Marketing Classes Do you have a need? I can help. You buy the coffee and I will do the talking.

I Want To Talk About Working With YOU

Are you a Realtor or loan officer in the Phoenix metro area that wants more business? From WordPress to Video, Content Marketing to Social Media for BUSINESS, I can help. Please fill out the form below. Let’s talk.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.

Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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