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Real Estate Marketing Video: The Ultimate SEO?

Real Estate Video MarketingSEO or Search Engine Optimization, is a word that is so played out, I hate saying it myself. I still can’t believe I am using it in this post, let alone in the title of this post because to tell you the truth – I hate SEO.

I hate SEO or search engine optimization because it implies that it’s all about the search engine, Google, Yahoo, Bing etc] it’s not – it’s about creating content for the CONSUMER. Write for search engines and you will likely hear: Do this and don’t do THAT. Put your keywords here but under no circumstances – HERE, write your tags like this but never and I mean NEVER should you do it like THIS. Don’t worry about the Custom Post/Page Meta Keywords,  because Google doesn’t read it anymore but just incase – don’t over load it because well – ya never know.  And that’s just one person, talk to another SEO expert [and they are all experts aren't they] and you will hear the compete opposite. Not only will you hear the opposite, the new expert will likely throw in the “who ever told you that doesn’t know what he/she is talking about”. Who should you listen to? WHO should you trust?

Instead of SEO it should be called CO or consumer optimization, that’s what it’s really about any way right, not the search engine but the consumer. Consumers want information, valuable information but they don’t want to be served boring content either. I don’t even know you but I know that YOU, like ME hate boring content, ya know that monotone – level never changes, matter of fact text. Consumers want to be engaged, to be asked questions, to reflect and analyze, at least I know I do. I have read enough matter of fact boring real estate content to know what the good stuff looks and sounds like, you can actually tell who is passionate about what they are saying and who is only writing for search engines by keyword stuffing:

this is a 4 bedroom 2 bath Gilbert home for sale in Val Vista Lakes, this Gilbert home for sale is beautiful, it will be hard to find such a beautiful Gilbert Home For Sale anywhere else….

When it comes to getting found online, which is all SEO is [darnit I said it again] many REALTORS® are looking for an edge, a way to get more leads than their competitors, to do more deals to make some list to win some award or designation to include it on a business card {can you tell I have been doing this for awhile?}, one of the best ways to get found online, to get more leads, to do more deals is with video. Not only is video more engaging than text, if used properly, video can demonstrate how awesome you are without you actually having to say it.

There is an added benefit to video, one that I teach in my Phoenix real estate marketing classes: video can rank on the 1st page of Google and YouTube IF you know how. Call it Video SEO. I teach a 3 part video series to REALTORS here in Phoenix, part 1 is all about equipment needed: camera, editing software, screen capture, wired and wireless microphones, what to make videos about, optimal length, optimization, annotations, calls to action and more. Part 2 is where I make a video in the class using the principles the REALTORS learned in part 1, we pick a REALTOR® from the class and make a video – of whatever they want, screen capture, listing, IDX, the agent speaking, whatever they want. Part 3 is the REALTORS turn, they have to make a video in class and using the information the learned in class 1 and class 2.

The other day we had a part 2 class. The agent that volunteered first was Dan Mullarkey with West USA Realty. Dan chose to have me make a video of one of his listings. I shot him introducing the home, then the conclusion and call to action then cut to screen capture of the home where he navigated his listing, telling a “story” through the pictures. I edited it, optimized it for consumers, added annotations and I embedded the video into his WordPress real estate website. I was not logged into my gmail account when I did the search but the extension I am using automatically logs me in :-(

search results

Ya know what? His video and his blog post ranked on the 1st page of Google for the property address, even better, he ranked better than the nemises of other REALTORS, Zillow, REALTOR dot com, Sawbuck, Movado. Dan was able to rank on the 1st page of Google in large part because of his video. Google LOVES video, while it can take days to get something indexed on a typical real estate website [static, flash, not updated regularly etc] video can be indexed in minutes. This makes video the ultimate SEO [darnit, I said it again].

The takeaway here is this: over 94% of consumers start their home search online, they search by city, price range, subdivision, location, amenities, address and more. If you are not getting found online you are losing out on leads. Looking at the above search results, if you googled this address and came up with these search results, which link would you select? And that my friends is the power of using video in your real estate marketing. Now you just need to learn HOW TO…. Fill out the form below.

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Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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