Imagine for a moment you are a consumer. Let’s say you are in the market for a new home, not necessarily NEW but, new to you. Maybe you live in an apartment, or are renting a home – you have heard on the news it’s time to buy “prices are going up!”, so what do you do? Well if you are like 94% of consumers [and I am betting you are] you will go to the internet, not just the Internet – Google, Yahoo, Bing, YouTube, Craigslist. You are looking for homes for sale in your area, not just homes for sale but homes within a specific price range, with the amenities you want: 4 bedroom, 2 bath, pool, 3 car garage, below 200,000, in Phoenix. You search online and visit multiple websites, one after another after another, and you are still searching.
I teach real estate marketing classes in Phoenix. I start every class by asking one question: “Can I Be Honest With You?”. My blog is no different so – Can I Be Honest With You?
You All Look The Same To Me
Let me start by telling you consumers do not necessarily see a difference [ a distinction] between you [REALTOR A] and your competition [REALTOR B]. How could they? They don’t even know you, your value, the service you provide, your knowledge level, past performance, etc. What they are looking for is information of value – homes for sale.
No Real Estate Call To Action
With the exception of REALTOR dot com, Zillow, Trulia [3rd Party Aggregators where the information on their websites is often not accurate] – the homes for sale on your website are the same as the next REALTOR® as the NEXT. So WHY do consumers leave one website and go to another? Why do consumers leave one real estate marketing video or craigslist ad and go to another? The answer could be quite simple, [assuming your website is as useful as the next REALTORS and you are not forcing consumers to register for information they can get anywhere else - and I do mean anywhere] – NO REAL ESTATE CALL TO ACTION
Creating A Strong Real Estate Call To Action
They say sales people make a lot of money. Let me rephrase that – GOOD SALES PEOPLE make a lot of money, if the 80/20 rule is true in any industry, it’s sales – only it’s not 80/20, its more like 93/7 – many people in sales, frankly – shouldn’t be. It’s not for everyone and it’s not easy. You need to understand how to identify the need, build a relationship, be willing to learn, have a positive attitude, be self motivated, quick thinking, patient, sincere, have empathy and more. All of these qualities can be used to create a strong real estate call to action.
Examples of Real Estate Call To Action
- Search For Homes In Phoenix
- Search My Featured Homes For Sale
- Get Local Market Information
- Ask Me A Question [ I use this one at least 3 times in every class, face to face appointment or phone call]
- Get A List Of Bank Owned Homes In Phoenix
- Get A List Of Stephen’s [I'm Stephen] 5 Best Investor Deals
- Get A List Of Short Sale Homes For Sale In Phoenix
- See How TO Get 1% Back At Closing
- Call Me Today At 480-223-8113
- Fill Out The Form Below To Find Out What Your Home Is Worth In Todays Market
- Get A List Of The 10 Short Sale Mistakes Sellers Make
- Get A List Of The 10 Short Sale Mistakes Buyers Make
- Learn How To Buy A Home With 0 Down
- Find Out WHY REALTORS are switching to Lawyers Title
- See WHAT REALTORS are saying about our Real Estate Marketing Classes
- and many many more
Traffic And Conversion
Real Estate Marketing is about 2 things: Traffic and Conversion. You can have tons of Traffic coming to your website but without a good strong Real Estate Call To Action, it could be all for not. You should use a real estate call to action to tell consumers exactly what to do and exactly how to do it and exactly what value they will receive from you for doing it. It;s not enough to say : “Call Me” – For What? Or Email Me – WHY Should I?
I find that the best Real Estate Calls To Action are in the form of a button or BAB – Big Ass Button – Big buttons get noticed, they stand out and they can help you turn your web visitors into customers – if you use a strong Real Estate Call To Action.
I use calls to action all over my website, in Buttons, HyperLinks, SideBars and in my Gravity Forms. Here is my Real Estate Call To Action