The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Real Estate Content: The Most Important Part Of Real Estate Marketing

Real Estate Content

"Go ahead and create some real estate content. Then you can optimize your real estate content to get found online by your ideal client. Don't forget the call to action at the end and make sure it speaks to the value you provide or the problem you solve"   Real Estate Content If you have been creating real estate content for any period of time you already know: Content Is King. Let me rephrase that: GREAT Real Estate Content Is King. Real Estate Content is what consumers … [Read more...]

Online Real Estate Marketing: There ARE Riches In Niches

Online Real Estate Marketing

Remember the old saying "there are riches in niches"? It's true. Why try to be all things to everyone right? In online real estate marketing a niche is not only a necessity, trying to be all things to everyone is the kiss of death. let me explain Niche Real Estate Marketing - The Old Days Before the internet [in the real estate space] a niche in real estate marketing meant a REALTOR that specializes in condos or town homes, luxury scottsdale properties, 1st time home … [Read more...]

Real Estate Website Content: Peeps Like To be Engaged Folks

Online Real Estate Marketing

When you look at your local newspaper [if you still do that kind of thang] - what are you looking for? Are you looking for "the news" or are you looking for "the news" that is interesting and engaging? Probably the interesting engaging news right? I mean - life is boring enough without being forced to read some boring crap in a boring newspaper right? Guess what. . .it's the same thing with real estate website content and real estate websites. Let me explain. . … [Read more...]

Phoenix REO Real Estate Agents Could Have Tough Road Ahead

Phoenix REO Real Estate Agents

My how things change. They say what goes up must come down.  If this statement is true for any industry it's real estate. It is called a real estate market for a reason. Markets are living, breathing things - susceptible to outside pressures: local, state and federal government, banks, consumer perception, I could go on and on. Let's look at the recent markets in Phoenix. In 2004 there was the refi market, 2005 was the investor market, 2006 thru 2012 were the REO market … [Read more...]

Blogging For Real Estate. Speak On It

Blogging For Real Estate

She came into my office, sat down and said "You're MyTitleGuy. . . I've heard of you, I read your blog!" You're MyTitleGuy! I am smiling as I write this because it's funny to me. I am not used to it - since high school anyway - someone who has "heard of me". I know I know, it's so 90's but it is yet another benefit of Blogging For Real Estate, speaking your mind and being you  - or rather me - when you create content. Speak On It. Blogging For Real Estate I have a certain … [Read more...]

Video Marketing Real Estate: Subdivision Marketing

subdivision marketing

You know. Video Marketing Real Estate. Well maybe you don't know but your wife does. Regardless of where you live now - she knows where she wants to live - next.  I betcha. I grew up in Upstate New York, if someone asked me where I lived when I was growing up I would say "Midland and Ballentyne" [the cross streets of my home] we didn't and still don't have subdivisions in Syracuse. Today I live in Chandler, Arizona - if someone asked me where I live today I would not say … [Read more...]

Protected: Real Estate Video Marketing: Video Equipment For Real Estate

real estate video marketing

This content is password protected. To view it please enter your password below: Password: … [Read more...]

Real Estate Call To Action: Missing In Action

Real Estate Call To Action

Imagine for a moment you are a consumer. Let's say you are in the market for a new home, not necessarily NEW but, new to you. Maybe you live in an apartment, or are renting a home - you have heard on the news it's time to buy "prices are going up!", so what do you do? Well if you are like 94% of consumers [and I am betting you are] you will go to the internet, not just the Internet - Google, Yahoo, Bing, YouTube, Craigslist. You are looking for homes for sale in your area, … [Read more...]

Banks Pay Delinquent Homeowners To Avoid Foreclosure

Banks Pay Delinquent Borrowers To Avoid Foreclosure

Imagine for a moment you are behind on your mortgage. Like so many others, you simply bought at the wrong time, became unemployed or under-employed, got sick, a disability, divorced or any combination thereof. It's been 5 months [or more] and you just can't catch up. You tried - started by cutting the premium cable channels, then it was the home phone, pool guy, internet, pretty much any luxury you used to enjoy - still, you can't catch up. You Did Everything You Could You … [Read more...]

Real Estate Marketing Video: The Ultimate SEO?

Real Estate Video Marketing

SEO or Search Engine Optimization, is a word that is so played out, I hate saying it myself. I still can't believe I am using it in this post, let alone in the title of this post because to tell you the truth - I hate SEO. I hate SEO or search engine optimization because it implies that it's all about the search engine, Google, Yahoo, Bing etc] it's not - it's about creating content for the CONSUMER. Write for search engines and you will likely hear: Do this and don't do … [Read more...]