The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Are Facebook Likes Overrated?

Facebook likes

Are They Overrated?

Saturday night, I’m minding my own business watching cartoons. Yes, I am a 38 year old married father of 2 that watches cartoons. I have grown to love cartoons because my kids are always watching them. It was my 3rd episode of “Sid The Science Kid” when I got it. “It” was a notice from Facebook.

Facebook Love vs Hate

I have grown to have a love hate relationship with facebook. Don’t get me wrong – we go way back – we have lots of happy memories but lately, my old friend has really started to annoy me. It’s not so much facebook but some of the peeps using it that I find annoying. Back to that notice. It was from someone I have never heard of asking me or rather “suggesting” that I like her facebook page.

I thought awwww how sweet, this person doesn’t even know me and yet is offering me the opportunity to like her facebook fan page. I guess I would not have been no annoyed by “it” if it didn’t happen all the time. Either I am held in high regard by peeps I don’t even know or too many REALTORS are asking anyone and everyone to “like” their facebook fan pages.   As I was deleting the notice [without liking her page] I thought, are facebook Likes overrated?

Inbound Marketing For Real Estate

I teach real estate marketing classes for Lawyers Title in Phoenix Arizona. I teach clients of Lawyers Title how to grow their real estate business’ using Inbound Marketing strategies. Inbound Marketing is [I believe] the future of real estate marketing. Inbound Marketing is centered around creating content valuable content your ideal client would look for on the Internet when they had a need. What would they look for if they were looking for a 4 bedroom home for sale in Val Vista Lakes, the buying or selling process in Arizona, Things To Do In Phoenix or information about the short sale process in Arizona? If you know what they would look for you can create content for them to find.  In order to do this you need to think like your ideal client, you need to think like a consumer.

Thinking like a consumer, I wonder if facebook likes are overrated. I would like this to be a healthy discussion but I am prepared to be attacked by the social media guru’s, ninja’s and jedi’s that make a living on social media consultation, implementation, monitoring or custom solutions like HTML fanpages. I’m good with it.

So let’s get on with it.

I ain’t No Spring Chicken

I have been on facebook since, well I don’t know how long, but I think it was the 300 million mark. I often hear the guru’s talk about facebook in terms of how many people are on it, I think there are 800 million peeps now so would I be considered an early adopter? Over the years I have liked hundreds of fan pages. I’ve liked my favorite brands [Apple, TechSmith, Lexus, etc] my favorite TV shows [Breaking Bad, Dexter, Dateline, NOVA, Frontline] websites [ReelSEO, TechCrunch, Mashable] teams [NY Giants, Syracuse Orangemen, Yankees – can you tell I’m from NY?] to name  a few. I’ve liked them but I never rarely get information from them in my newsfeed.

Edgerank

In the old days, liking a page meant the latest posts from the page I “liked” would show up in my news feed. Almost like an RSS feed, the latest updates would be waiting for me when I logged into facebook. That was before. Even though I have liked hundreds of pages, I do not get updates in my news feed anymore. Facebook now determines which updates I should see and which I probably don’t care about based upon some secret algorithm known as Edgerank. It determines which of my connections is the most important to me and thus appears most frequently in my newsfeed as well as which kinds of content should appear higher than others. I would have to comment on a post or update to see start seeing the updates appear in my newsfeed on a regular basis. This doesn’t matter to me because I rarely check my newsfeed anymore anyway. 95% of the time I access by facebook account with my iPhone, I’m in and then I’m out. I go to update my page once in a while, or check on the latest comment, but that is really it.

I saw something the other day from the Seth Neil AKA the Boise Real Estate Guy that really resonated with me because it is so true. It said

Facebook is for the people I used to know. LinkedIn for the people I do know. And Twitter is for the people I want to know. . . . .

 

Are Your Eggs In The Wrong Basket?

On the marketing scale of 1 to 10 I find facebook to be a 6 while Twitter is an 11, yes – I know I said 1-10 but I couldn’t help myself.  I rarely get spam {someone I don’t know asking me to like their page or whatever} on Twitter. I can easily identify consumers in need of assistance or help with Twitter and [get this] I actually learn a thing or two.  facebook – eh, not so much. I see companies using Twitter to improve customer service and brand experience.

The Right Likes

Back to facebook likes. As I said I have liked hundreds of pages, the ones I really care about I have followed and added to a list on Twitter. There is just so much noise on facebook that I question the value of a “like”.

I get the feeling that some REALTORS believe the more likes you have on your page the better it is. I don’t think it means much. I know of REALTORS that have thousands of fans or likes that do little to no business [maybe because 95% of their “likes” are other REALTORS], then I know of REALTORS with 50 likes that “kill it”.

I have my own custom facebook fan page, MyTitleGuy, as of today I have 413 likes. I monitor it regularly to ensure the wrong peeps are not on it. I don’t use it to engage on facebook, I use it to drive traffic to this website. I don’t care if my likes go UP or DOWN, [I NEVER, EVER suggest it to ANYONE] I only care that they are the right “likes”. In my opinion, likes are worthless unless you have someone that actually see’s value in you, your products or the information you are putting out and engages with you regularly.

I would much rather have that engagement on a web property I own – MyTitleGuy.com – than a social network that can be taken away from me at any point in time with no advance warning and for no reason.

So, what do you think, are facebook likes overrated?

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Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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  • http://www.sethneal.com/ Seth Neal

    Thanks for the mention Stephen! In full disclosure, I saw someone else post that on Twitter and loved it. And yea, I know that people say FB is where you should be at, but I can’t help spending most of my time on Twitter. Real connections, Real value. 

    • http://mytitleguy.com Stephen Garner

      Thanks Seth, your ears will be ringing as I plan to incorporate your mantra in my classes here in Phoenix. I will make sure to give you a SHOUT OUT when I do. That being said, I love Twitter like a fat kid loves cake but facebook has become a burden. I want to get in [check on the peeps back home and a few select others] and then get out. I see the Echoboomers using Twitter as a search engine, try doing that with FB, I couldn’t find my own post I made last month If my life depended on it. 

  • AntoxaGray

    Yes they are. But stupid people think they are not. Or want to think they are important, “just in case”. But lets dont lie to ourselves.

    Sometimes people forget that quality of work, skill, creativity, or something that have benefit. More important than how many likes it will get. More likes does not mean more quality, skill, creativity or usefulness. But people playing “game” pretending it does.

    Instagram and youtube likes are even more overrated than facebook.