Real Estate Video marketing is poised to explode in 2012. Once reserved for real estate agents and companies with significant resources, real estate video marketing is now accessible to everyone. Take me for example. I started using video in my title company marketing about 2 years ago and never looked back, 175 videos and counting {100 public} on my real estate marketing youtube channel and the leads are flowing in. 40% of the leads I get through this website come from my real estate marketing videos…….
Real Estate Video Marketing
I teach classes in the Phoenix metro area to REALTORS interested in learning the HOW TO of real estate video marketing. The biggest challenge I run into is overcoming an agents fear of being on camera. There are a lot of ways to can make real estate marketing videos without being in them, some examples include screen capture, expert interviews, narration, slide shows to music, and on and on. You don’t have to be in the video.
Real Estate Video Marketing: Less Is More
When I teach my real estate video marketing classes in Phoenix I talk about less is more. You don’t need to make a 10 minute real estate marketing video, in fact – I suggest YOU DON’T. 10 minutes of someones life is a lot to ask for someone that doesn’t know you or your value. The perfect real estate marketing videos are around 2-3 minutes, short and sweet. Short real estate marketing videos are easy for the consumer to consume, just remember to follow the golden rule {mine anyway} always make your videos of value – to the consumer, to your ideal client. Make the videos your ideal client would look for online, NOT what you want to see or make them about.
Real Estate Video Marketing: One of my FAVORITE Videos
Before I teach my real estate video marketing classes I typically scan YouTube, Vimeo and other video hosting platforms to see what real estate agents around the country are doing with video marketing. I have seen some AWESOME examples of real estate video marketing and I have seen some that frankly – stink [REALTORS using video as a high tech version of a postcard .... I'm awesome, blah, blah, blah]. One of the things that is awesome about real estate marketing video is that video allows you to show your personality, your sense of humor, your value, your competency and individuality in a way that other mediums can not. If you do it right – you can show how AWESOME you are without ever having to actually say it. It’s not often that I shake my head in awe of a real estate marketing video but I did a few days ago when I stumbled across this: what is now one of my favorite real estate video marketing examples to date.
I really like this video. I like that it says so much without saying a lot at all. I like that it is certainly unique and memorable, it’s not about the REALTOR® but does a great job in allowing the viewer to be “that guy” in the video. It transformed me back to a time – when it was 6 of us guys from NY living in an apartment in Tempe. Oh the good old days.
This video is further evidence that real estate video marketing can be anything you want it to be. All you need is some IMAGINATION & CREATIVITY, the right equipment {whatever camera and computer you have right now IS the right equipment}, some basic knowledge of lighting and shadows, angles and editing and don’t forget about the optimizing – you need to get your real estate video marketing FOUND in Google, YouTube and YouTube’s Related Search.
If you are in the Phoenix metro area, and you want to learn more about real estate video marketing, please fill out the form below. Using video in real estate is not as hard as you think.
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