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Real Estate Marketing Videos – You Don’t Have To Be In

Keynote Real Estate VideosYep thats right, the title of this post is correct. With everyone talking about real estate marketing videos it may come as a surprise to you that you DO NOT have to be in a real estate marketing video if you don’t want to. It’s OK, breath…. in… out….in….out. Better now? OK, yes I am serious, you can make real estate marketing videos that are informative, educational, valuable that drive traffic to your website and YOU don’t even have to be in them – at all.

One of the biggest objections I get to using video in real estate or creating real estate marketing videos, scratch that, the biggest objection I get to using video in real estate marketing and real estate marketing videos is from the real estate agent or REALTOR®. So many of them simply DO NOT, under ANY circumstances want to be in front of the camera. Well lets play a game. I call it “What If”. Are you ready? OK, play along now…

What IF….

You could make a real estate marketing video you were not in
You could make a real estate marketing video you didn’t have to speak in
You could make a real estate marketing video targeted to a specific audience
You could optimize it to get found in Google, YouTube and YouTube Related Search
You could drive more traffic to your website with it
You didn’t have to pay for it
You could do it yourself
Someone was willing to show you the HOW TO

Would you do it then?

OK! Then welcome to the world of real estate marketing video, there is no going back. As I said before, many REALTORS® want to embrace the world of real estate marketing video but they don’t want to be in the video. At least not yet – I can respect that. So, I set out to make a short real estate marketing video that

  • I was NOT in
  • Spoke to some of the challenges I see with “traditional” real estate marketing
  • Presented what I believe are some of the solutions
  • and introduced our new Indexable IDX Solution built specifically for WordPress Real Estate Websites.

This is what I came up with. How did I do?


 

This video was made using Keynote for Mac. It took me about 90 minutes. The hardest part of this video was coming up with the message. What do I want to say? I have 8 slides now but I started with 18, then I narrowed my message until I had it short enough [3 minutes or less], added some music and transitions and effects, optimized it and uploaded it to YouTube  and voila!

So, there ya have it. If you are in the Phoenix Metro area, and want to come to one of my FREE real estate marketing classes, please fill out the form below.

Need Help With Real Estate Marketing

Whether you are a real estate agent looking to grow your business, a title rep or a title company that needs help getting your real estate clients "found" online - I can help. Please fill out the information below and I'll get back to you asap.
  • Feel free to tell me ahead of time what you want help with. I look forward to speaking with you.

Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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