I woke up the other day to email. Lots of email. Delete, Delete, Delete – as I work my way through the 120 I received in the last 24 hours. I skim the messages to make sure it’s not from someone I know [personal email] a client [business email] or that it doesn’t contain some marketing value, maybe something I had not thought of before on how to use something I use every day with more efficiency, ya know - facebook, Twitter, YouTube, WordPress etc.
As I am skimming the emails I come across a certain company that emails me with “blogs” from other “real estate” professionals around the “country”. Did I give you enough information to figure out what I am talking about? So, like I was saying, I came across a blog roll for REALTORS around the country so I clicked it, it’s always good to see what real estate agents are doing with their marketing. As I was skimming the “featured” blogs [another hint] I came across a blog that had video embedded in the sidebar. I thought - sweet! I see a lot of real estate blogs but very few have video, let alone a real estate video embedded in the sidebar for the world to see and consume. Most REALTORS are still afraid of video. So, you KNOOOOOOW I had to watch this one.
I click the play button.
“hello my name is blah blah blah and I always strive to provide the best service possible for my clients, [i'm paraphrasing here] I have worked hard to make sure that my clients are taken care of and always receive great service and with my X years of experience in selling real estate I know that I can help you too”
Or something like that. The video was 2 minutes long, I think I only made it through the first 25 seconds.
Value. There was none. For ME the consumer. I was impressed that this REALTOR was using video and amazed that he/she was using video on the front page of his/her blog but I was disappointed with his/her message. There was NO value for me – the consumer. One of the 1st things I teach in my “How To Use Video In Real Estate” class is value. “If your video’s are not of value to your target audience, your ideal client – don’t waste your time, no one will see them”. As I teach in my video classes, consumers go online for 2 reasons
- Gather Information
- Solve A Problem