If I was a REALTOR®, I would write this post. . . . to them, my competition. 
Pretty ballsy headline right? Never the less it is true. I am going to steal their business. I am a REALTOR® and “they” are my competition. I realize they are probably shaking their heads right now thinking “who the hell does this guy think he is saying he is going to steal my business!, He doesn’t even know me!” Well, let me say that I do – know them. Here is what I know about MOST real estate peeps and how I am going to – steal their business.
My name is not important although it will soon be on the tip of your tongue. Not because we have met or even spoken face to face before but because I am not just stealing their business ya know, I am an equal opportunity thief, I’m stealing business from every real estate agent in the Phoenix Metro area that insists on marketing themselves, the old way.
What I Know About Them
- They have a database of past clients
- They have not contacted them in some time
- They have a CMS program like WiseAgent, Top Producer, ACT
- They use it to send the same “canned” info their competitors do
- They market themselves
- That’s part of their problem
- They have a facebook page
- Their “friends” ignore them
- They believe designations are important
- They mean very little to the consumer
- They have a website
- They get NO leads from it, they don’t even know their your own keywords
How I am going to steal their business
While they are sitting open houses, calling expired listings, sending glossy sport schedules of the Phoenix Suns, Arizona Cardinals, Arizona Diamondbacks, ASU Devils, dropping off pumpkins on Halloween, baking cookies on Christmas, writing personal notes, I am going to be:
Making videos that consumers not only will watch, but actively seek out in Google and YouTube when they need to gather information or solve a problem. Video’s on topics like
- The short sale process in Arizona
- The foreclosure process in Arizona
- Buying a short sale in Arizona
- Selling a short sale in Arizona
- Do I qualify for a short sale in Arizona
- Short Sale myths in Arizona
- Buying an REO in Arizona
- Avoiding the “F” word – Foreclosure
- Things to do in Arizona
- Qualities of a good REALTOR
- Who pays real estate agents commission in Arizona
- Market trends in Phoenix, Mesa, Glendale, Gilbert, Scottsdale, Chandler, Tempe
- Neighborhood profile
- Subdivision profile
- City Profile: Phoenix, Mesa, Glendale, Gilbert, Scottsdale, Chandler, Tempe
- State of Arizona profile
- Employers in Phoenix, Mesa, Glendale, Gilbert, Scottsdale, Chandler, Tempe [starting to see a trend here?]
- Is now a good time to buy a home in Phoenix, Mesa, Glendale, Gilbert, Scottsdale, Chandler, Tempe
- Stephen’s 5 best deals for investors [and why!]
- Stephen’s 5 best deals in Phoenix, Mesa, Glendale, Gilbert, Scottsdale, Chandler, Tempe
- How to buy a home in the United States [For Canadiens]
- Canadien financing options
- Interviews with Real Estate Attorneys, Home Inspectors, Lenders etc
- Why you need title insurance
- What is title insurance anyway?
- What is an FHA Loan?
- HOA Profile
- My listings
- 10 things to consider when buying your first home
- 10 questions to ask before you hire your next REALTOR®, Lender etc..
- Client testimonials {Why say how GREAT I am when my past clients can right?}
- and in case you haven’t noticed yet, much much more
Another added benefit of my videos, that consumers want to see, that can deliver qualified traffic to my website forever – Google LOVES Video. While it may take days to get my latest blog post indexed in Google, my videos will be indexed almost immediately – because Google owns YouTube and judging from the 55% marketshare YouTube has over other video hosting sites, the 25 hours of video uploaded every minute, the 18 million hours of video that will be uploaded in 2011, the 3 BILLION video views per day, or that the average visitor spends over 15 minutes a day on YouTube, – I would say consumers love it too.
You see, buying or selling real estate is not only emotional, it’s VISUAL, while they are working hard to rank on the 1st page of a search engine for some obscure keyword no one would search for anyway “4 bedroom, 2 bath home for sale, Mesa dog included” I will be all over the 1st page of YouTube. Just waiting to be “Found” by their past and future clients.
