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Real Estate Videos: How To Tell If Your Real Estate Videos Stink

Video For Real EstateReal estate marketing is changing in response to a massive shift in consumer behavior. The old days of real estate marketing, staples like direct mail, post cards, TV, radio, flyers, [deep breath in] door to door, pop bye’s, print real estate books, cold calls, billboards, shopping carts, branded pens, calendars, sports schedules, pads and fly swatters [to name a few] are quickly being replaced by staples of new real estate marketing: websites, SEO, SEM, content, keyword saturation and proximity, social media and real estate videos.

If you look at the progression or real estate marketing over the last 10 years you would likely see this

 

DIRECT MAIL—–>WEBSITES—->SOCIAL MEDIA—->REAL ESTATE VIDEOS—->?

To be all you can be in the real estate space today you simply need to be leveraging real estate videos in your real estate marketing. Most consumers prefer to consume video over any other medium and it’s never been cheaper or easier to use real estate videos in your real estate business. There are quite a few real estate agents using real estate videos already – most are not getting any business from it yet. Why? It’s pretty simple actually: For one reason or another, their real estate video’s likely Stink. Here are some ways to tell if your real estate videos stink:

  • No one is WATCHING your videos
  • Your Video’s are not being SHARED
  • Your Video’s are about you and how AWESOME you are
  • You are not SPEAKING WITH anyone in particular
  • You don’t know WHO you are targeting
  • You don’t include any CALLS TO ACTION
  • Your video are just too damn LONG
  • You are using the wrong video HOST
  • Your Videos are not OPTIMIZED
  • You are tying to create VIRAL videos
  • Your videos are not RELEVANT
  • Your videos present no VALUE to the end user
  • Your Videos are not ENGAGING
  • Your Videos Do Not EDUCATE
  • You don’t use VISUAL AIDS
  • You don’t EDIT your videos [no music or transitions]
  • You are a TALKING HEAD
  • You have no PLAN

Many real estate agents that use real estate video marketing do it because another real estate agent  is using it or a “guru”  told them too. If you need a plan with any real estate marketing, it’s real estate video. There are many benefits to using real estate video in your real estate marketing, they include:

  • Consumers prefer video
  • It drives qualified traffic [consumers] to your website
  • Builds rapport
  • Awesome for professionalism, branding and authority
  • Unlike PPC Video is FREE
  • Can bring you qualified traffic forever
  • Video’s have less competition than websites [they can rank on 1st page google easier]

If you are going to use video in your real estate marketing you need to understand leveraging video IS NOT about the number of views your real estate video gets, using real estate video in real estate it is about  2 things:

  1. Qualified Traffic
  2. Conversions

If you get qualified traffic you get consumers that have a need for your product or service, if you get consumers you get the opportunity to convert them into customers. Using real estate video in your real estate marketing is about making real estate videos consumers are interested in – NOT WHAT YOU ARE INTERESTED IN. I have over 100 targeted videos on the MyTitleGuy YouTube Channel that deliver qualified traffic [title companies, title reps, attorneys, real estate agents, real estate brokers] to my website every single day. From there it’s about conversion.

 

Stop thinking about yourself and what you want and start thinking about your ideal client and what they want. [take your real estate hat off and get into the shoes and mindset of your ideal client].

If you do this, your real estate videos will be relevant, convey value and have a better chance of getting found by your ideal client when they actually have a need. If you don’t – your real estate videos will likely Stink. For more information about using video in your real estate business check out 10 Tips To Real Estate Marketing Success
Want help growing your real estate business with real estate video marketing? Please fill out the form below, let’s talk, I can help.

Need Help With Real Estate Marketing

Whether you are a real estate agent looking to grow your business, a title rep or a title company that needs help getting your real estate clients "found" online - I can help. Please fill out the information below and I'll get back to you asap.
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Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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