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Real Estate Video: HOW TO Use Video In Your Real Estate Marketing

Video For Real EstateLets talk about using video, specifically, real estate video in your real estate business. Question: Given the choice between reading a real estate article about something you are interested in or watching a short 2-3 minute real estate video about it, which would you choose? Probably real estate video right? Well your ideal client – consumers – is the same way. If you have been in the real estate business for more than a year, I’m pretty sure you have heard statistics about YouTube and using real estate video in your real estate business. Remember these:

Using YouTube In Real Real Estate Marketing

  • Video is 57% more likely to rank on the 1st page of Google over text
  • YouTube has over 55% Market Share of Competing Video Hosting Platforms
  • 35 hrs of video uploaded per minute
  • 13 million hours of video footage uploaded in 2010
  • 18 million hours of video footage projected in 2011
  • 2 Billion Video Views per day
  • Average visitor spends +15 min per day on Youtube
  • Broad Demographic: 18-54 age range

Other Benefits Of Using Video In Your Real Estate Business Include:

  • It drives qualified traffic!
  • Excellent for Branding & Professionalism
  • It is the WAY to be marketing your products and services today!
  • It Establishes you as an authority in your industry
  • Itʼs FREE & unlike PPC or Facebook ads, it can work forever!
  • Video ranks better than articles & easier to optimize than websites
You know you should be using real estate video in your real estate business but you may not really know HOW. Join me and Lawyers Title of Arizona for HOW to use real estate Video in your real estate business. This class is the HOW TO that many others cannot show you. Why? Because anyone can spit out statistics about video but it takes someone that actually does it to show you their best practices. I have over 100 videos on YouTube that drive qualified traffic (my ideal client) to my website. In this class we are going to cover:
  • 1. The Right Mindset
  • 2. What Video Platforms to focus on and WHY
  • 3. Your Foundation- One of the most Important Steps!
  • 4. Targeting Proper Keywords
  • Equipment Needed [Kodak Zi8 or Flip, iPhone 4 or your laptop
  • Editing Software iMovie and Final Cut PRO for mac/ Windows Movie Maker or SONY Vegas for PC
  • What to make real estate videos about
  • How long your real estate videos should be
  • Calls To Action
  • Why It’s easier To Rank In YouTube Than Google
  • Lighting
  • Google’s Keyword Tool [Get into the mind or shoes of your ideal client]
  • How To Create Real Estate Video’s Of Value Your Clients Are Looking For
  • A.I.D.A. Attention Interest Desire and Action
  • How To Be Engaging [No one wants to watch a boring video]
  • How to get and keep your viewers attention
  • Optimizing Your Real Estate Videos For Search Engines and Humans
For those of you that are intimitaded by being in front of the camera, RELAX! I will present solutions for you as well. You will discover HOW to get the same results WITHOUT even being in front of the camera! Isn’t That Great!

Seems like everyone talks about VIRAL Real Estate Video’s. We will also be discussing WHY your goal is NOT to “Go Viral!” Itʼs to get traffic from Google Search Results & Youtube Related Real Estate Videos! Doing so will provide you with a steady stream of incoming traffic [consumers] that are interested in your real estate products or services. Properly made real estate videos, engaging real estate videos, optimized real estate videos will help put your traffic on autopilot.

Traffic goes to the best content on the Internet, Period. Real Estate Video can help you get found. Lawyers Title Of Arizona and I Will Show YOU HOW.

Please contact you Lawyers Title of Arizona Representative today for more information, class schedule and location.

Contact MyTitleGuy for your Real Estate Marketing Needs

Whether you are a real estate agent looking to grow your business, or a loan officer that needs help getting your real estate clients "found" online - I can help. Please fill out the information below and I'll get back to you asap.
  • Feel free to tell me ahead of time what you want help with. If you have a website that you want me to look at before we talk on the phone, please send it to me. I look forward to speaking with you.


Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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