The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Providing Valuable Tools Your REALTORS Want And Need

Title Company Marketing IdeasHe is a title rep. He is good too. He has been in the business for years. His job is to get real estate agents and loan officers to use his title company over the many others in his market. He makes his calls, cold calls, warm calls, office calls trying to meet and engage his ideal client – real estate agents. He has been in the title business for years but he has a problem. It’s not going well. The things he used to provide to real estate agents, [post cards, flyers, geographic farms, lists, labels, buyers books, sellers books, fsbo books, relocation books, personalized listing presentations, branded pens, pads, post its, bottled water, fly swatters, calculators, battery powered fans, bagels, donuts, chocolate] ┬áthe things he used to provide to agents to get business are not working so well anymore. Let’s call him “Joe”.

Joe is frustrated. The real estate market has changed, the way real estate agents market themselves is changing. Joe no longer has a product or service that his real estate agents can’t live without. To make matters worse, everyone he speaks to is “happy” with their escrow officer. What is Joe to do? He is getting the calls now from corporate “pick it up, your numbers are slipping”. Joe is stressed. If Joe keeps doing what he is doing he is going to get the same results – no bueno.

Joe needs a better mousetrap. He needs to find a way to remain valuable to not only his clients but his future prospects. How can Joe do this? Research. Joe needs to find something he can provide of VALUE that real estate agents not only want but need. Sales is all about having a product or service that is the solution to his ideal clients problem. His ideal clients problem, more often that not, is business. Real estate agents want more of it. How can Joe help them? Joe can be valuable to his clients if he can help them get more business. If Joe can do this, he can go from calling on real estate agents to having them call him. Asking his advice. Looking for his knowledge. TAKING HIM TO LUNCH.

Real estate marketing has changed. The things real estate agents used to do to remain top of mind are becoming less effective. More and more consumers simply tune them out, I bet you do too.

  • Cold Calls——> Do Not Call List
  • Pop Bye’s——> No Soliciting
  • Radio———–> Satellite Radio
  • TV————–> DVR, TiVo
  • Email———–> Spam Blockers
  • Banner Ads—-> Pop Up Blockers
  • Print RE Books> Who Reads Those?
  • Direct Mail—–> DMAChoice.Org, DoNotMail.Org

 

Today, consumers [94% of them], go online FIRST when they are looking for homes for sale, to gather information or solve a problem. This is where Joe can truly be of value. He just needs to learn HOW. As early as 3 years ago title reps like Joe could pop bye an office, offer printed postcards, maybe even offer a break on postage, flyers, database software etc – his clients LOVED IT. Now many won’t return his calls. Joe has a diminishing value problem.

Joe can grow his title business and gain significant market share over his competition if Joe can help his agents get found online by their ideal client at the moment they are gathering information or looking for HELP. Joe can teach his clients HOW to “shift” from hunting consumers to do business with to helping them “find” ┬áhis clients websites – when they actually have a need. Joe can teach his real estate agents HOW to use WordPress, How To write for humans compared to writing for search engines, HOW to identify their ideal client, HOW to use social media [facebook, Twitter, Google +, Linkedin, YouTube, StumbleUpon, Digg, Reddit etc] for BUSINESS, to drive traffic to their websites, HOW To build an email list of consumers that have Opted – IN, HOW to use video, edit video, syndicate video to get found online. Joe can position himself as the expert while showing his real estate agents HOW to do the same. Joe can develop a ridiculous unique selling proposition and value proposition by providing valuable tools his REALTORS want and need.

Do You Want To Be JOE? Fill out the form below, lets talk.

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Whether you are a real estate agent looking to grow your business, a title rep or a title company that needs help getting your real estate clients "found" online - I can help. Please fill out the information below and I'll get back to you asap.
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Stephen

Hi I'm Stephen Garner, I'm just a guy in the title industry {in Phoenix} trying to change how real estate agents market themselves and their services. To that end, I teach my clients HOW TO leverage sales technologies like WordPress, Content, Video, Camtasia, Final Cut X, iMovie and indexable IDX solutions to convey value and help your ideal client find you online when they are most interested in learning about you and your services. I work for escrows. Hire me!

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