Something just plain old “doesn’t feel right”. Maybe the “results” are not there.
You are buying or selling a home and you have chosen or were referred to a real estate agent to help you. You chose this one.
They are all the same right? They all have access to the Multiple Listing Service [MLS] they all understand the real estate contract, they all understand marketing, they all understand how to meet your needs, they all communicate well – don’t they?
After 10 years in the title industry helping some of these very same real estate agents attract and work with home buyers and sellers like yourself I can tell you in no uncertain terms the answer is:
Just like all restaurants, mechanics, house cleaners, landscapers, dry cleaners, attorneys, title companies, loan officers are not created the same – neither are real estate agents.
There are some good ones and some. . . well let’s just call them “service impaired”. So, now you think you may have chosen the wrong real estate agent. You think so, your wife may not or your wife does in which case – you better agree. Trust me. In my 10 years in the title industry I have heard many complaints about real estate agents, here are some signs that it’s time to change real estate agents.
Indicators It’s Time To Change Real Estate Agents
- NO or Poor listening skills
- Little or NO practical experience
- Rude or makes you feel stupid
- Manipulates you to agree with him/her
- No time for you
- Doesn’t Offer opinion
- No Questions
- No or Poor Marketing
Plenty of Time For You
To some degree real estate is still a relational business. It’s important that you feel comfortable with this person you are going to spend the next 30 – 60 days with [or more]. A good agent will make this time enjoyable by not being pushy or difficult. In a real estate transaction there are many moving parts, some of which YOU get to choose – lender, title company, inspectors etc. A good agent will not try and push you to choose any vendor over another. Instead they will present the information and the pros and cons of each and let YOU make the decision. You want a real estate agent that other agents want to work with as well. If your agent has a reputation for being pushy, other agents will do their best not to work with them, at it’s extreme it could mean picking another agents offer over yours or not making an offer at all on your home.
Offers advice and opinions when asked
You are hiring a “professional” to help you with the purchase or sale of your home” one of the duties of a professional is to help you make decisions. Help in the form of facts and experiences. If you ask your agent if this is a good offer you probably don’t want to hear “it’s up to you”, instead a good agent will show you comparables of other homes that have sold to allow you to make an educated decision. While a real estate agent can not specifically tell you that one area is bad or has high crime they can tell you their own personal experience. “If it was me buying I would look over here because. . . .”
Asks lots of questions
A good real estate agent will ask you a lot of questions in the beginning, it will clearly be more about you and your needs that their ego and needs. Rather than tell you how amazingly awesome their real estate brand is [which 97% of consumers could care less about] they will ask you questions like “what is important to you in a real estate agent?” “what are the non negotiable’s in your new home?” Why? “If you could pick your dream home what would it look like?”
Real Estate Marketing
If you are selling your home you will want a real estate agent that is a marketing powerhouse. Many real estate agents will take your listing, enter it into the multiple listing service and wait for it to sell. A good agent will be able to tell you what websites your home is going to be featured on with what keywords – [the address and subdivision better be 2 of them] that consumers are looking for online. Chances are, your home will be found online by a buyer first as 94% of consumers start their home search online. A good real estate agent will make sure your home is at the top of search engines like Google, Yahoo, Bing and YouTube. Speaking of YouTube, most real estate consumers prefer video over text or pictures so a good real estate agent will make sure your home has a virtual tour that is optimized to be found online. Optimized videos are 57% more likely to be on the 1st page of google than text.
So, do you have a bad agent? I don’t know but you have some great information above to make an educated decision about your future with this real estate agent. “Agent” means someone is acting on your behalf, as in “representing” you. The real estate agent you choose should embody many of the character traits that you value – honesty, open and honest communication, feedback, loyalty etc.
If you decide to change real estate agents make sure you get it in WRITING. Doing so will formally and legally end the relationship which could save you from paying a commission if another real estate agent sells your home. Make it crystal clear that the relationship has been cancelled. Not all real estate agents are created the same but after 10 years in the title industry I know many of the good ones. Fill out the form below and I will make sure you get a real estate agent that will listen to you and put your interests above all else.