The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Providing Valuable Tools Your REALTORS Want And Need

marketing a title company

He is a title rep. He is good too. He has been in the business for years. His job is to get real estate agents and loan officers to use his title company over the many others in his market. He makes his calls, cold calls, warm calls, office calls trying to meet and engage his ideal client - real estate agents. He has been in the title business for years but he has a problem. It's not going well. The things he used to provide to real estate agents, [post cards, flyers, … [Read more...]

Real Estate Marketing Isn’t About NUMBERS It’s All About “KIND”

Online Real Estate Marketing

How many friends do you have on Facebook? Fans on your fan page? Followers on Twitter? Connections on Linkedin? What's your Klout score? Huh? The other day I was teaching a class to real estate agents about getting found online. Wordpress, content, back links, ideal client, engagement, video, the role of social media etc when a real estate agent asked me a question I have never been asked before "what is your Klout score?" he said. If you have never heard of Klout allow me … [Read more...]

Email Marketing For Real Estate: Best Practices

Real Estate Email Marketing Tips

Over my 10 years in the title industry helping real estate agents grow their business I have seen a lot of marketing tools come and GO. Postcards, flyers, billboards, pop bye's, personal notes, real estate books, car magnets, bus and taxi ads, sports schedules, wrapped Hummers, branded pens and pads, park bench ads, shopping cart ads, door to door, cold calls, banner ads, and on and on and on. Real estate agents that want to build their real estate business are willing to … [Read more...]

11 Ways To Protect Yourself From Contractor Scams

Whether it be an earthquake in California, a monsoon or Haboob in Arizona a Tornado in Iowa or a Hurricane in Bermuda, Florida, North Carolina, South Carolina, Virginia, Maryland, Pennsylvania, Boston, New York, New Jersey, Rhode Island, Vermont [Did I miss any states Irene?] You can bet on one thing. There will be scam artists that try to take advantage of desperate homeowners. Here are some ways to protect yourself from contractor scams. Ways To Protect Yourself from … [Read more...]

Real Estate Expo: Thanks But I Still Have The Ruler You Gave Me Last Year

Online Real Estate Marketing

I went trick or treating yesterday. "Wait trick-or-treating in August?"I hear you saying. Well it felt like trick-or-treating anyway, only instead of candy I got "stuff". I was at a REALTOR® expo in Glendale, Arizona. It was a vendor fair, for industries that support real estate agents. Title companies, mortgage companies, pest control, banks, home inspectors, home warranty, post card companies, promotional companies [coffee mugs, t-shirts, pens, pads etc] It was fun. I … [Read more...]

Real Estate Sales: It Isn’t For Everyone – and it shows

real estate agent marketing ideas

Real Estate Agents: Have you ever met or dealt with another real estate agent and thought: "OH MY GAWD, I CAN'T BELIEVE YOU ARE A REAL ESTATE AGENT?" Do You Think Some Consumers Think The Same Thing? But I Digress I played football and hockey in high school in upstate New York, judging from the fact that I did not receive a college scholarship or play PRO, I think you can say I was average. Playing PRO sports is not for everyone. It takes a lot of training, time and … [Read more...]

Real Estate SEO: What Is That “Thingy”?

Real Estate SEO Company

The other day I got a call from a real estate agent that wanted us to design a website for her and help her with that "thingy". "Thingy"? I asked. "Yes, Thingy, ya know when you do your thing so my website comes up on the 1st page of Google" she said. "Oh", I said, "you mean SEO right?" "Yes", she said, "that "thingy". As I started to explain what SEO is I realized that I had lost her, she wanted that "thingy" she didn't necessarily want to know what it was, she just knew she … [Read more...]

QR Code Marketing: But My Title Rep Said. . .

QR Codes Real Estate

Modeling. In the real estate space real estate agents are encouraged to model. See something that works? Don't reinvent the wheel - model it! Modeling is common in our country, if you see a successful product, service or idea you can bet there is another company that will copy, excuse me - "model" it. Look at Groupon and Daily Deals, Deal Chicken, Living Social and so on. A Good idea spawns a lot of copycats. Real Estate Marketing is no different. But before you "model" … [Read more...]

Here’s a Quick Way To Ruin A Movie

Online Real Estate Marketing

Saturday night. Date night for many folks, a time to get away from the kids and spend some much needed time quality time just between the two of you. Away from the kids, the stress, the "can I have this" and "dad come quick - I want that" as a finger points towards the TV. We decided to go see a movie. If it was up to me I would have picked some raunchy or blow em up "guy" movie -  Horrible Bosses, The Change Up, Friends With Benefits, Cowboys vs Aliens but it wasn't up to … [Read more...]

9 Online Marketing Habits Of Highly Ineffective Real Estate Agents

Online Marketing For Real Estate

What makes one real estate agent "win" and another "lose"? What makes one real estate agent succeed and another "fail". Habits. Good or "effective" habits will put you in a position to win and bad or "ineffective" habits will put you on a slow path to failure. One of the fastest ways to win or lose in the real estate space is with the Internet. Use it the right way and you set yourself up for success, use it the wrong way or not at all and you set your self up for failure. … [Read more...]