I use to think there wasn’t anything more annoying than someone I barely knew asking for a recommendation on Linkedin. Use to. The infamous title of “most annoying” has now been awarded to Stik.com. I am a former title rep for a national title insurance company in Phoenix Arizona – I spent 10 years helping real estate professionals grow their business.
Stik.com works with Facebook’s social graph to connect you with professionals who are current friends of your friends on Facebook. You can search Stik.com for professionals in the mortgage lending, insurance, legal, financial planning and real estate industries. Through your friends of friends; Stik displays results of professionals connected to your friends by one degree. You can display search results based upon geographic location, keyword(s) and direct connections allowing you to quickly identify any friends you have in common. Once you find a professional you see value in connecting with, you can send them a message, and recommend the individual. The idea is pretty simple actually – “Stik to who you know”! IF Stik is a good idea it’s being ruined by spammy sales people intent on using social media tools like facebook as an outbound marketing tool.
$20 say’s this looks familiar:
“I’m using Stik.com to build my professional reputation on Facebook. Please visit my profile and click the “Recommend” button to support me”
Is it a good idea to have your friends recommend you and your professional services on facebook? Your friends. Maybe not your facebook “friends”. SOME real estate agents intent on using Stik as a spammy outbound marketing tool are killing any value of Stik. I have long been a proponent of using facebook personal pages for personal things. As we have discussed before, I believe there is an invisible social contract when it comes to personal vs business facebok pages. Personal pages are for friends and family while business pages are for – well – business. When I log into my personal facebook page, I want to see what my friends and family are up to, what they are doing, what they do and don’t like. Stik goes against that premise as recommendations are requested on your “friends” personal facebook wall. Not many things give me more pleasure [on facebook] than “un-friending” someone that has the balls to ask me for a recommendation – that I have never worked with before.
I think Stik could be a good idea but I would like to see the recommendation solicitations used more like Linkedin where you have to state how you know someone or where you have worked with them in the past. This might cut down on the spamming. Another good idea would be to require those seeking Stik recommendations from their facebook friends to do so through facebook – privately.
The premise of Stik is facebook friends asking for referrals from their facebook friends to professionals. I have to say that the jury is still out on this one for me. I honestly don’t know if I would feel comfortable referring my “friends” to my “friends”. Remember the old saying “business is never personal”? I would be wary because any issue or expectation not met would inevitably end up on my doorstep as I would be subjected to hearing two sides of any disagreement.
What about you – Would you TRUST the recommendation of a “friend” on facebook to a professional in the mortgage lending, insurance, legal, financial planning or real estate industries?