Thursday night, 10:45 P.M. just finished walking “Dozer”. As I was walking past the TV on my way to bed I heard a story on abc15 news about real estate coupons. I don’t know why – but my body made a hard left and threw me down on the couch to hear more about them. I am a former title rep for a national title insurance company in Phoenix Arizona, I spent 10 years helping real estate professionals – real estate agents and loan officers – grow their business. I’ve heard of almost everything in regards to real estate marketing but real estate coupons?
When I was a kid growing up in upstate New York I hated shopping with my mother. On some level, I guess all kids hate shopping with their mom’s – on the cool factor of 1-10 most moms tend to score around a 3. That is not why I didn’t want to go shopping with my mom though. Coupons were. The nerve of my mom to drag me to our local grocery store [where people knew me] just because she could save money with a coupon. The nerve. To make matters worse, she always picked a line with some other kid I knew in it – you should have seen the horror on my face as she broke out her HUGE cardboard box with hundreds of coupons. Color coded, tabs included and alphabetized, you name it and my mom probably had it a coupon for it. It was embarrassing. Needless to say there is no love lost between myself and coupons. Fast forward 25 years and coupons are not only smart, they are actually cool. So cool that companies have sprung up across the country to provide us [millions of us] with not just coupons but high-tech – digital coupons from companies like Groupon.com, LivingSocial.com and WeeklyPlus.com. Today, an astonishing 87% of American consumers use coupons. An independent marketing research firm, the A.C. Nielson Co., recently revealed that 95% of all shoppers not only like coupons but that 60% of them actively look for coupons. I’ve heard of coupons for just about everything, but real estate? Really?
One of the hardest things to do as a real estate agent or REALTOR is to stand out from the crowd. Here in Phoenix there are over 50,000 licensed real estate agents. When I was a title rep and still to this day on the MyTitleGuy Blog [you are on it] I talk a lot about Value. Too many real estate agents attempt to position themselves as the value in their real estate marketing and fail miserably. Value in terms of real estate is not great service, knowledge or communication, these are all expectations. Saving money is Value. As I watched the story on abc15 I discovered that a forward thinking REALTOR named Christine Loschiavo with WestUSA Revelation is offering a real estate coupon on WeeklyPlus.com. The deal is simple. Pay $25 for the coupon and Christine will give the redeemer a $1250.00 credit at closing.
“. . . . . .Getting your piece of this American dream may not be as easy as it once was, but professionals such as Team Real AZ are still here to steer you through the current housing market to get you into the driveway of your dreams. When you buy this deal for $25 and enlist the help of Team Real AZ when buying or selling your home in the next year, you will have a $1,250 cash credit at closing to use toward closing costs or the new patio you pour and tattoo with your family’s hand prints.”
I went over to the weeklyplus.com website and scrolled down to Christine’s deal and was happy to see that
5 , now 6 deals had already been sold. I think that is great. It is outside the box thinking. Why not use 21st century technology and permission based marketing to help grow your real estate business. There are some great things here for Christine and her team. Sure, there will be those real estate agents that say “discounting is taking away from what we do and the services we provide” but I think those will be in the minority. Consumers want value, they want benefit and they will often wait until they find it. I wonder how many of the 5 consumers that bought Christine’s deal tonight were already searching for a home and how many her VALUE based deal pulled off the fence and into her business. Either way, she has 5 more deals she will do in the next year than she had before she did the deal. So, to answer the title of this post “Real Estate Coupons – Do They Really Work?” The answer appears to be YES.
Great Marketing Christine…. That is Value.
P.S. If you have a great website that gets “found ” online by consumers looking to gather information about the home buying/selling process, there is nothing stopping you from offering the same deal. In fact, it is a great call to action and it’s of Value. Of course, now all you need is a website and someone to show you HOW TO get it FOUND online by your ideal client. Click one of the PURPLE buttons below to start building your business.