- You Don’t Have To Suffer In Silence
Is your real estate business spending thousands of dollars and getting little to no return on your investment? Are you constantly chasing the next deal? Do you LOVE direct mail? Your real estate business could be suffering from Inbound Deficit Disorder.
As if your business didn’t have “enough” problems, there is a new one making it’s rounds across the real estate industry. While certainly dangerous, this disorder won’t kill you – it will kill your business. It’s Inbound Deficit Disorder or I.D.D. I.D.D. was first coined by Stephen Garner, [MyTitleGuy] a former business development manager for a national title insurance company in Phoenix, Arizona. During consultations with real estate professionals, Stephen also A.K.A. MyTitleGuy noticed REALTORS presenting symptoms of outbound overindulgence disorder or O.O.D. Characterized by an overindulgence in outbound marketing or interruption marketing techniques.
REALTORS suffering from I.D.D. are usually not aware. To make matters worse, early evidence supports Stephen’s belief that it is communicable, easily passed from REALTOR to REALTOR and/or BROKER through “monkey see, monkey do” syndrome. Inbound Deficit Disorder is characterized by a lack of business due to inbound marketing deficiency.
Inbound Marketing is the ability of a REALTOR to help or “attract” consumers looking for information online at the exact moment in time they have identified a need for a product or service. Inbound Deficient REALTORS lack the ability to produce Inbound leads. Inbound deficient REALTORS often spend large amounts of money on Outbound marketing tools like direct mail, billboards, grocery cart ads, calendar’s, magnets, radio and in some rare cases – Television.
Symptoms of Inbound Deficit Disorder Include:
- Postcards
- Excessive email – video email marketing
- Flyers
- “Canned” Virtual Tours
- “It’s All About Me” marketing
- Trade shows
- Facebook spamming
- Excessive Linkedin recommendation requests
- Cold Calls
- Direct Mail
- Door to Door
- Radio Ads
- Television Ads
- Grocery Cart Ads
- Back of receipt ads
- Print Newsletters
- Branded coffee mugs, fly swatters, electric fans, calculators, calendars, golf shirts, golf balls, pens, stickies, golf towels.
Stephen has developed a simple test to determine if you or your broker is suffering from I.D.D.
- 1. My business doesn’t develop sufficient leads
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 2. I advertise in print magazines
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 3. I LOVE glossy postcards.
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 4.I LOVE “popping by” on my unsuspecting past clients.
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 5. I advertise my business on the radio
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 6. I advertise my business on TV
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 7. I have hired “sign spinners” to push my message out to the masses
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 8. My website is a glorified business card or billboard online
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 9. My business experiences highs and lows after a direct mail campaign
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 10. I belong to a networking group or multiple networking groups.
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
- 11. I LOVE cold calling
- Not at all
Just a little
Somewhat
Moderately
Quite a lot
Very much
If you or a friend are suffering from Inbound Deficit Disorder or I.D.D. you are urged to contact Stephen Garner [MyTitleGuy] for a complimentary website and strategy consultation. Treatment for I.D.D. includes an initial needs analysis to identify your ideal client. Upon initial analysis Stephen [MyTitleGuy] prescribes treatment in the form of a websites that works, keyword therapy, content declaration, video syndication and of course value therapy.
You don’t have to suffer in silence.
There is a cure for I.D.D. It’s Called PRO-Found Marketing, We Bring Customers To You.
Pingback: Marketing Title()